Luxury Fragrance w/a Conscience .
We worked with PHLUR to develop social media content, content strategy and execution, while capturing ongoing product photography and videos. Our team worked with PHLUR to create traction on social media, building out engaging content that included gifs, videos, designs, holiday stop-motion campaigns and more.
“Eric Korman, a former Ralph Lauren executive, has launched Phlur, a line of six unisex fragrances available exclusively online. You won’t find these scents – named Hanami, Olmsted & Vaux, Moab, Greylocke, Hepcat and Siano – in department stores or fancy boutiques. Instead, as part of a new business model Korman says could transform the $30 billion global industry, customers can head to phlur.com, read up on the fragrances and pick two they’d like to sample.” Read the full article.