Including Video on your website makes it
50x more likely
to appear on the 1st page of a search engine results
Website visitors are
64% more likely to buy a product on an online retail site after watching a video
Including video in emails increases click through rates by
2-3x
When your intro email includes a video click through rates increase by an average of roughly
96%
90% of users say that product videos help them in the decision process
75% of users visit the marketer’s website after viewing a video
50% of users watch business related videos on YouTube once a week
Videos increase people’s understanding of your product or services by
74%
Video is the
#1 form of media used in content strategy, overtaking blogs and infographics. (HubSpot, 2020)
20% of people will read the text on a page,
but 80% of people will watch a video.(Source:
https://www.hubspot.com/marketing-statistics)
More than
50% of consumers prefer video content over other forms of content such as emails, social, and blogs (
hubspot )
Video drives a
157% increase in organic traffic from SERPs. (Wordstream, 2018)
Video marketers see a
54% increase in brand awareness with their content among audience members. (
source ) (Source:
Video marketers are said to get
66% more qualified leads yearly than those who don’t focus on video. (OptinMonster, 2019)
Having a video thumbnail in the search results can
more 2x your search traffic.
source
93% of marketers say they’ve converted a lead into a paying customer due to video on social media.
72% of people will watch the video to learn about a product or service rather than read the text. (HubSpot, 2019)