01. Storytelling
94% of people said they’d be highly likely to recommend a brand they were emotionally engaged with.
SCOPE OF SERVICES →
- Copywriting
- Pitch / Deck Strategy
- Messaging
- Positioning
- Video
- Creative Direction
- Video Script Development
- Storyboarding
- Art Direction
- Account Management
- Product Management
BRANDING
- Identity
- Naming
- Positioning
- Brand Voice
- Brand Book x Brand Standard Creation
BY THE NUMBERS →
Memorable logos are 71.6% more likely to get a positive response from consumers
82% of investors say name recognition is an important factor guiding them in their investment decisions.
The top 4 qualities people use to describe why they are loyal to a brand are cost, quality, experience, and consistency.
Presenting a brand consistently across all platforms can increase revenue by up to 23%
Brands with poor company branding pay 10% higher salaries
Over 70% of brand managers consider building an audience more important than converting sales
89% of shoppers stay loyal to brands that share their values
82% of consumers feel more positive about a brand after reading customized content.
61% of people are more likely to buy from companies that deliver unique content.
94% of customers are likely to show loyalty to a brand that offers complete transparency
13% of consumers would pay 31-50% more for your products or services if they were under the impression that your business is making a positive impact on the world.
64% of women and 68% of men have felt an emotional connection with a brand.
59% of shoppers prefer to buy new products from the brands they trust.
Consistently presented brands are 3.5x more likely to enjoy excellent brand visibility than those with an inconsistent brand presentation.
77% of B2B marketers say branding is crucial for growth.
Brands with poor company branding pay 10% higher salaries
43% of customers spend more money on brands they are loyal to.
94% of people said they’d be highly likely to recommend a brand they were emotionally engaged with.
02. Marketing Strategy
82% of consumers feel more positive about a brand after reading customized content
SCOPE OF SERVICES →
We successfully execute both B2B & B2C marketing for consumers across industries, focusing on both digital and traditional marketing.
DIGITAL MARKETING
- Email Marketing
- Data Analytics
- Social Media Optimization (SMO)
- Content Marketing
- Search Engine Optimization (SEO)
- Conversion Optimization
- Inbound x Outbound Marketing Strategy
BUSINESS DEVELOPMENT
- Strategic Partnerships x Campaigns
- Sales Deck / Pitch Strategy x Creation
- Market Development
- Expansion Strategy
- Project Management / Business Planning
- Networking
- Workflow Strategy (essentially, we Marie Kondo your marketing processes)
PRODUCT MARKETING
- SWOT Analysis
- User Personas
- Brand Audits x Positioning
- Roadmapping
ADVERTISING STRATEGY
- A/B Testing
- Digital Display Ads
- PPC (Pay-Per-Click)
- Google Ads
- Facebook / Instagram Ads
- Pinterest Ads
- LinkedIn Ads
- Social Ads
- Out Of Home ( billboards, etc.)
- Ad Design
- Video Ad Production
- Campaign Implementation
BY THE NUMBERS →
Blog articles with more visual assets generate 2x more social media shared compare to articles without images.
70% of marketers are actively investing in content marketing. (HubSpot, 2020) (Source: https://www.hubspot.com/marketing-statistics)
93% of marketers say they’ve converted a lead into a paying customer due to video on social media. (Animoto Blog, 2018) (Source: https://www.hubspot.com/marketing-statistics)
54% of consumers would like to see more video content from brands they support.
03. Consulting
Social media 47% company career website 21% and marketing and advertising 12% are the top three investments for growing an employer brand.
SCOPE OF SERVICES →
- Marketing Consulting
- Brand Strategy
- Business Development
- Sales Deck / Pitch Strategy x Creation
- Product Marketing
- Copywriting
- A/B Testing
- Ad Strategy
- Ad Implementation
- Brand Audits x Positioning
- SWOT Analysis
- User Personas
- Roadmapping
05. Video
Product videos can increase purchases by 144%.
SCOPE OF SERVICES →
PRE-PRODUCTION
- Storyboarding
- Concept / Script writing
- Casting
- Creative Direction
- Set Design
PRODUCTION
- Cinematography
- Videography
- Drone Videos
- BTS Photography
- Product Styling
- Food Styling
- Image / Wardrobe Styling
- Producing
- Directing
- Set Styling / Props
- Hair Make-up Artists
- Full Production Crew
- Sound Recording
POST-PRODUCTION
- Motion Graphics Design
- Video Editing
- Sound Mixing
- Voiceovers
- Video Ad Plans & Rollout
THE POWER OF VIDEO →
Including Video on your website makes it 50x more likely to appear on the 1st page of a search engine results
Website visitors are 64% more likely to buy a product on an online retail site after watching a video
Including video in emails increases click through rates by 2-3x
When your intro email includes a video click through rates increase by an average of roughly 96%
90% of users say that product videos help them in the decision process
75% of users visit the marketer’s website after viewing a video
50% of users watch business related videos on YouTube once a week
Videos increase people’s understanding of your product or services by 74%
Video is the #1 form of media used in content strategy, overtaking blogs and infographics. (HubSpot, 2020)
20% of people will read the text on a page, but 80% of people will watch a video.(Source: https://www.hubspot.com/marketing-statistics)
More than 50% of consumers prefer video content over other forms of content such as emails, social, and blogs (hubspot )
Video drives a 157% increase in organic traffic from SERPs. (Wordstream, 2018)
Video marketers see a 54% increase in brand awareness with their content among audience members. (source ) (Source:
Video marketers are said to get 66% more qualified leads yearly than those who don’t focus on video. (OptinMonster, 2019)
Having a video thumbnail in the search results can more 2x your search traffic. source
93% of marketers say they’ve converted a lead into a paying customer due to video on social media.
72% of people will watch the video to learn about a product or service rather than read the text. (HubSpot, 2019)
06. Photography
In an e-commerce site, 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product
SCOPE OF SERVICES →
- Production Coordinating
- Creative Direction
- Set Design / Styling
- Hair Make-up Artists
- Concept
- Casting
- BTS
- Portrait Photography
- Product Photography
- Commercial Photography
- Food Photography
- Alcohol x Beverage photography
- Product Styling
- Food Styling
- Image / Wardrobe Styling
A PROFESSIONAL PICTURE IS WORTH →
Articles with quality images get 94% more total views.
Good Visual Content is 40% More Likely to Get Shared on Your Social Accounts.
Including a Photo x a video in a press release increases views by over 45%
60% of consumers are more likely to consider or contact a business when an image shows up in local search results.
In an e-commerce site, 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product
07. Graphic Design
SCOPE OF SERVICES →
- Graphic Design
- Packaging Design
- Print Design
- Event Design
- Merch Design
- Retail x Space Styling
- Publication Design
DESIGN x YOUR BOTTOM LINE →
93% of marketers said design was very important to their marketing strategies. (source)
Color improves readership by 40% comprehension by 73% and learning by up to 78%
Images deliver a 650% higher engagement rate than plain text posts
40% of Marketers said ORIGINAL graphic design was the #1 visual content that helped them reach their marketing goals in 2019
08. Web / UX
94% of consumers will leave a website with poor graphic design.
SCOPE OF SERVICES →
- Web/UX Design
- Web Development
- SEO
- Mockups
- App Design
GOOD WEB DESIGN MATTERS →
48% of people surveyed by Tyton Media said that the website design of a business was their number one factor in determining the credibility of that business.
17 to 50 milliseconds were all people needed to decide how they felt about a website
First impressions are 94% design related. Only 6% of the feedback in studies were about the actual content. Visual appeal and website navigation had the biggest influence on people’s first impressions of the site
According to a study by Business Insider on why people abandon shopping carts,
- 25% of people stated that the “website is too complicated” (i.e. navigation is difficult to use)
- 60% noted “hidden costs” (i.e. shipping costs) as the primary reason they left without paying.