AN OVERVIEW OF OUR CORE SERVICES

Simple Solutions for Complex Challenges.

01. STORYTELLING        02. MARKETING      —   03. CONSULTING    —   04. SOCIAL         05. VIDEO          06. PHOTO    —  07. DESIGN     —   08. WEB

01. Storytelling

94% of people said they’d be highly likely to recommend a brand they were emotionally engaged with.

SCOPE OF SERVICES →

  • Copywriting
  • Pitch / Deck Strategy
  • Messaging
  • Positioning
  • Video
  • Creative Direction
  • Video Script Development
  • Storyboarding
  • Art Direction
  • Account Management
  • Product Management

BRANDING

  • Identity
  • Naming
  • Positioning
  • Brand Voice
  • Brand Book x Brand Standard Creation

BY THE NUMBERS →

Memorable logos are 71.6% more likely to get a positive response from consumers


82% of investors say name recognition is an important factor guiding them in their investment decisions.


The top 4 qualities people use to describe why they are loyal to a brand are cost, quality, experience, and consistency.


Presenting a brand consistently across all platforms can increase revenue by up to 23%


Brands with poor company branding pay 10% higher salaries


Over 70% of brand managers consider building an audience more important than converting sales


89% of shoppers stay loyal to brands that share their values


82% of consumers feel more positive about a brand after reading customized content.


61% of people are more likely to buy from companies that deliver unique content.


94% of customers are likely to show loyalty to a brand that offers complete transparency


 13% of consumers would pay 31-50% more for your products or services if they were under the impression that your business is making a positive impact on the world.


 64% of women and 68% of men have felt an emotional connection with a brand.


59% of shoppers prefer to buy new products from the brands they trust.


Consistently presented brands are 3.5x more likely to enjoy excellent brand visibility than those with an inconsistent brand presentation.


 77% of B2B marketers say branding is crucial for growth.


Brands with poor company branding pay 10% higher salaries


43% of customers spend more money on brands they are loyal to.


94% of people said they’d be highly likely to recommend a brand they were emotionally engaged with.


02. Marketing Strategy

82% of consumers feel more positive about a brand after reading customized content

SCOPE OF SERVICES →

We successfully execute both B2B & B2C marketing for consumers across industries, focusing on both digital and traditional marketing.

DIGITAL MARKETING

  • Email Marketing
  • Data Analytics
  • Social Media Optimization (SMO)
  • Content Marketing
  • Search Engine Optimization (SEO)
  • Conversion Optimization
  • Inbound x Outbound Marketing Strategy

BUSINESS DEVELOPMENT

  • Strategic Partnerships x Campaigns
  • Sales Deck / Pitch Strategy x Creation
  • Market Development
  • Expansion Strategy
  • Project Management / Business Planning
  • Networking
  • Workflow Strategy (essentially, we Marie Kondo your marketing processes)

PRODUCT MARKETING

  • SWOT Analysis
  • User Personas
  • Brand Audits x Positioning
  • Roadmapping

ADVERTISING STRATEGY

  • A/B Testing
  • Digital Display Ads
  • PPC (Pay-Per-Click)
  • Google Ads
  • Facebook / Instagram Ads
  • Pinterest Ads
  • LinkedIn Ads
  • Social Ads
  • Out Of Home ( billboards, etc.)
  • Ad Design
  • Video Ad Production
  • Campaign Implementation

BY THE NUMBERS →

Blog articles with more visual assets generate 2x more social media shared compare to articles without images.

 


 

70% of marketers are actively investing in content marketing. (HubSpot, 2020) (Source: https://www.hubspot.com/marketing-statistics)

 


 

93% of marketers say they’ve converted a lead into a paying customer due to video on social media. (Animoto Blog, 2018) (Source: https://www.hubspot.com/marketing-statistics)

 


 

54% of consumers would like to see more video content from brands they support.

 


03. Consulting

Social media 47% company career website 21% and marketing and advertising 12% are the top three investments for growing an employer brand.

SCOPE OF SERVICES →

  • Marketing Consulting
  • Brand Strategy
  • Business Development
  • Sales Deck / Pitch Strategy x Creation
  • Product Marketing
  • Copywriting
  • A/B Testing
  • Ad Strategy
  • Ad Implementation
  • Brand Audits x Positioning
  • SWOT Analysis
  • User Personas
  • Roadmapping

There are 3.5 B. Social Media Users Worldwide.

04. Social Media

SCOPE OF SERVICES →

  • Social Media Strategy
  • Social Media Content Production
  • Customer Engagement
  • Campaign Creation
  • Grid Design
  • Brand Partnerships
  • Influencer Collaborations

AT A GLANCE →

90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users


82% of people are more likely to trust a company whose senior executives actively use social media.


 7 out of 10 hashtags on Instagram are branded.


73% of small businesses invest in social media marketing as part of their branding efforts.


64% of consumers purchase a product after watching a branded video on social networks.


An average of 3 hours are spent per day per person on social networks and messaging (Globalwebindex, 2019).


73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business (Buffer, 2019).


 54% of social browsers use social media to research products (GlobalWebIndex, 2018)


71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family (Lyfemarketing, 2018)


 49% of consumers claim that they depend on influencer recommendations on social media to inform their purchasing decision 


 91% of all social media users access social channels via mobile devices. Likewise, almost 80% of total time spent on social media sites occurs on mobile platforms (Lyfemarketing, 2018).


— INSTAGRAM

90% follow a business on Instagram


The platform also takes the cake when it comes to engagement. Brands are driving a median engagement of 1.60% across all industries on Instagram.


Instagram continues to be the most popular influencer marketing 89% of marketers for influencer marketing.


78% say that Instagram posts are the most effective content format for influencer marketing, while 73% say the same about Instagram Stories.


Instagram profiles saw a follower growth rate of 9.4%–16% during the first half of 2019.


According to projections, Instagram will likely net $33.71 billion in ad revenue during 2020.


Instagram is also the only platform where there’s a significant increase in usage by U.S marketers.

  • The number jumped from 69.2% in 2018
  • to 73.2% in 2019
  • with a possibility of reaching 75.3% in 2020.

Video seems to perform much better on the platform, seeing 49% higher interactions than image posts.


— FACEBOOK

More than 80 million small businesses use Facebook every month.


 Roughly two-thirds of U.S. adults (68%) now report that they are Facebook users


Facebook generated $17.65 billion in total revenue in the third quarter of 2019


Facebook had over 7 million advertisers during Q3 of 2019


Facebook use among U.S. marketers is on a slight increase from 86.3% in 2018 to 86.8% in 2019. This number will likely reach 87.1% in 2020.


— LINKEDIN

90 million of the users on LinkedIn are senior-level influencers


63 million are in decision-making positions.


 277% more effective than Facebook in generating leads.


65% of B2B companies have used LinkedIn paid ads to acquire customers.


95% of B2B content marketers use LinkedIn for organic content marketing, making it the top-rated social media platform.


The top-rated paid social media platform, with 76% of B2B content marketers using it.


— PINTEREST

Pinterest has 300 million Global Monthly Active Users (MAUs).


These users are highly active on the platform and have saved more than 200 billion Pins in total.


77% of weekly Pinners have discovered a new brand or product on the platform.


98% report trying new things they find on Pinterest.


83% of weekly Pinners have made a purchase based on content they saw from brands on Pinterest.


The platform sees a 30% year-over-year increase in monthly active users.


During Q2 of 2019, Pinterest saw a 62% year-over-year increase in revenue, earning $261 million.


05. Video

Product videos can increase purchases by 144%.

SCOPE OF SERVICES →

PRE-PRODUCTION

  • Storyboarding
  • Concept / Script writing
  • Casting
  • Creative Direction
  • Set Design

PRODUCTION

  • Cinematography
  • Videography
  • Drone Videos
  • BTS Photography
  • Product Styling
  • Food Styling
  • Image / Wardrobe Styling
  • Producing
  • Directing
  • Set Styling / Props
  • Hair Make-up Artists
  • Full Production Crew
  • Sound Recording

POST-PRODUCTION

  • Motion Graphics Design
  • Video Editing
  • Sound Mixing
  • Voiceovers
  • Video Ad Plans & Rollout

THE POWER OF VIDEO →

Including Video on your website makes it 50x more likely to appear on the 1st page of a search engine results


 

Website visitors are 64% more likely to buy a product on an online retail site after watching a video

 


 

Including video in emails increases click through rates by 2-3x

 


 

When your intro email includes a video click through rates increase by an average of roughly 96% 

 


 

90% of users say that product videos help them in the decision process

 


 

75% of users visit the marketer’s website after viewing a video

 


 

50% of users watch business related videos on YouTube once a week

 


Videos increase people’s understanding of your product or services by 74% 

 


Video is the #1 form of media used in content strategy, overtaking blogs and infographics. (HubSpot, 2020)

 


 

20% of people will read the text on a page, but 80% of people will watch a video.(Source: https://www.hubspot.com/marketing-statistics)

 


 

More than 50% of consumers prefer video content over other forms of content such as emails, social, and blogs (hubspot )

 


 

Video drives a 157% increase in organic traffic from SERPs. (Wordstream, 2018)

 


 

Video marketers see a 54% increase in brand awareness with their content among audience members. (source ) (Source: 

 


 

Video marketers are said to get 66% more qualified leads yearly than those who don’t focus on video. (OptinMonster, 2019)

 


Having a video thumbnail in the search results can more 2x your search traffic. source 

 


93% of marketers say they’ve converted a lead into a paying customer due to video on social media. 

 


 

72% of people will watch the video to learn about a product or service rather than read the text. (HubSpot, 2019) 

 


06. Photography

In an e-commerce site, 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product

SCOPE OF SERVICES →

  • Production Coordinating
  • Creative Direction
  • Set Design / Styling
  • Hair Make-up Artists
  • Concept
  • Casting
  • BTS
  • Portrait Photography
  • Product Photography
  • Commercial Photography
  • Food Photography
  • Alcohol x Beverage photography
  • Product Styling
  • Food Styling
  • Image / Wardrobe Styling

A PROFESSIONAL PICTURE IS WORTH →

Articles with quality images get 94% more total views.

 


 

Good Visual Content is 40% More Likely to Get Shared on Your Social Accounts.

 


 

Including a Photo x  a video in a press release increases views by over 45%

 


 

60% of consumers are more likely to consider or contact a business when an image shows up in local search results.

 


 

In an e-commerce site, 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product

 


D
E
S
I
G
N

Over the span of 10 years, companies with a strong design outperform companies with a weak design by 219% on the S&P Index (a stock market index)

STUDY DONE BY ADOBE

07. Graphic Design

SCOPE OF SERVICES →

  • Graphic Design
  • Packaging Design
  • Print Design
  • Event Design
  • Merch Design
  • Retail x Space Styling
  • Publication Design

DESIGN x YOUR BOTTOM LINE →

93%  of marketers said design was very important to their marketing strategies. (source)

 


 

Color improves readership by 40% comprehension by 73% and learning by up to 78%

 


 

Images deliver a 650% higher engagement rate than plain text posts

 


 

40% of Marketers said ORIGINAL graphic design was the #1 visual content that helped them reach their marketing goals in 2019

 


08. Web / UX

94% of consumers will leave a website with poor graphic design.

SCOPE OF SERVICES →

  • Web/UX Design
  • Web Development
  • SEO
  • Mockups
  • App Design

GOOD WEB DESIGN MATTERS →

48% of people surveyed by Tyton Media said that the website design of a business was their number one factor in determining the credibility of that business.

 


 

17 to 50 milliseconds were all people needed to decide how they felt about a website

 


 

First impressions are 94% design related. Only 6% of the feedback in studies were about the actual content. Visual appeal and website navigation had the biggest influence on people’s first impressions of the site

 


 

According to a study by Business Insider on why people abandon shopping carts,

  • 25% of people stated that the “website is too complicated” (i.e. navigation is difficult to use)
  • 60% noted “hidden costs” (i.e. shipping costs) as the primary reason they left without paying.

 


PARTNER SERVICE

Image Consulting

Our expert partner Raquel Greer Gordian of Greer Image Consulting helps take branding to a whole new level. You are your brand — she helps your wardrobe match the image we are building so that you are consistent from website to happy hour.