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  • Memorable logos are 13% more likely to get consumers attention, and 71.6% more likely to get a positive response from consumers


  • 82% of investors say name recognition is an important factor guiding them in their investment decisions.


  • It only takes people 10 seconds to form a first impression of a brand’s logo, but It takes 5 to 7 impressions for people to remember a brand.


  • Color improves brand recognition by up to 80%


  • The top 4 qualities people use to describe why they are loyal to a brand are cost, quality, experience, and consistency.


  • Presenting a brand consistently across all platforms can increase revenue by up to 23%


  • Brands with poor company branding pay 10% higher salaries


  • Over 70% of brand managers consider building an audience more important than converting sales


  • 89% of shoppers stay loyal to brands that share their values


  • 82% of consumers feel more positive about a brand after reading customized content.


  • 61% of people are more likely to buy from companies that deliver unique content.


  • 94% of customers are likely to show loyalty to a brand that offers complete transparency


  •  13% of consumers would pay 31-50% more for your products or services if they were under the impression that your business is making a positive impact on the world.


  •  64% of women and 68% of men have felt an emotional connection with a brand.


  • 73% of people prefer brands that personalize the shopping experience


  • 59% of shoppers prefer to buy new products from the brands they trust.


  • 54% of consumers would like to see more video content from brands they support.


  • Consistently presented brands are 3.5x more likely to enjoy excellent brand visibility than those with an inconsistent brand presentation.


  •  86% of consumers prefer an authentic and honest brand personality on social networks.


  •  77% of B2B marketers say branding is crucial for growth.


  • Music can increase brand favorability by 46%.


  • 77% of people refer to certain items by brand names.


  •  Over 90% of people would consider leaving their job if offered a position in a company with an outstanding corporate reputation.


  • Having a great brand can bring the expenses related to hiring and training down by as much as 50%


  • Brands with poor company branding pay 10% higher salaries


  •  Social media (47%), company career website (21%), and marketing and advertising (12%) are the top three investments for growing an employer brand.


  • 77% of marketers feel branding is a crucial factor in future growth.


  • 43% of customers spend more money on brands they are loyal to.


  • 94% of people said they’d be highly likely to recommend a brand they were emotionally engaged with.


  • Only 48% of employees believe their leadership team, corporate communications, HR and marketing departments all speak about their brand with a unique voice.


  • 73% of small businesses invest in social media marketing as part of their branding efforts.


The Cheskin Research & Studio Archetype found as far back as 1999 that the six-most important factors in building trust with an ecommerce company are:

  • Brand;
  • Navigation;
  • Fulfillment;
  • Presentation;
  • Up-to-date technology;
  • Security logos.


◖ Copywriting
◖ Messaging
◖ Positioning
◖ Video
◖ Creative Direction
◖ Pitch / Deck Strategy
◖ Video Script Development
◖ Storyboarding
◖ Art Direction
◖ Account Management
◖ Product Management



  • Including Video on your website makes it 50x more likely to appear on the 1st page of a search engine results


  • Website visitors are 64% more likely to buy a product on an online retail site after watching a video


  • Including video in emails increases click through rates by 2-3x


  • When your intro email includes a video click through rates increase by an average of roughly 96% 


  • 90% of users say that product videos help them in the decision process


  • 75% of users visit the marketer’s website after viewing a video


  • 50% of users watch business related videos on YouTube once a week


  • Videos increase people’s understanding of your product or services by 74%


  • Video is the #1 form of media used in content strategy, overtaking blogs and infographics. (HubSpot, 2020) Promotional Videos and Brand Storytelling are the most common video types created by marketers. (HubSpot, 2020) (Source:






  • Video drives a 157% increase in organic traffic from SERPs. (Wordstream, 2018)




  • Video marketers are said to get 66% more qualified leads yearly than those who don’t focus on video. (OptinMonster, 2019)


  • 81% of marketers are optimizing their social videos for mobile viewership. (Animoto, 2017)






  • Storyboarding
  • Concept / Script writing
  • Casting
  • Creative Direction
  • Set Design


  • Cinematography
  • Videography
  • Drone Videos
  • BTS Photography
  • Product Styling
  • Food Styling
  • Image / Wardrobe Styling
  • Producing
  • Directing
  • Set Styling / Props
  • Hair Make-up Artists
  • Full Production Crew
  • Sound Recording


  • Motion Graphics Design
  • Video Editing
  • Sound Mixing
  • Voiceovers
  • Video Ad Plans & Rollout



  • 75% of Online Shoppers Rely on Product Photos When Deciding on a Potential Purchase


  • Good Visual Content is 40% More Likely to Get Shared on Your Social Accounts


  • Articles with images get 94% more total views


  • Including a Photo and a video in a press release increases views by over 45%


  • 60% of consumers are more likely to consider or contact a business when an image shows up in local search results


  • In an ecommerce site, 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product


  • In an online store, customers think that the quality of a products image is more important than product-specific information (63%), a long description (54%) and ratings and reviews (53%)


◖ Production Coordinating
◖ Creative Direction
◖ Set Design / Styling
◖ Hair Make-up Artists
◖ Concept
◖ Casting
◖ Portrait Photography
◖ Product Photography
◖ Commercial Photography
◖ Food Photography
◖ Alcohol x Beverage photography
◖ Product Styling
◖ Food Styling
◖ Image / Wardrobe Styling

Web / UX


  • 94% of consumers will leave a website with poor graphic design


  • The normal attention span for web users is 6.8 seconds. However, the use of visual assets can improve the attention span by approximately 50 milliseconds.


  • +46% of website visitors relate the website design to the credibility of the brand/company


  • It takes 2.6 seconds for eyes to settle on key areas of a web page


  • 17 to 50 milliseconds were all people needed to decide how they felt about a website


  • First impressions are 94% design related. Only 6% of the feedback in studies were about the actual content. Visual appeal and website navigation had the biggest influence on people’s first impressions of the site


  • According to a study by Business Insider on why people abandon shopping carts, 25% of people stated that the “website is too complicated” (i.e. navigation is difficult to use), and close to 60% noted “hidden costs” (i.e. shipping costs) as the primary reason they left without paying.


The 6 website sections that draw the most interest from viewers are:

  1. The institution’s logo. Users spent 6.48 seconds focused on this area before moving on.
  2. The main navigation menu. Almost as popular as the logo, subjects spent an average of 6.44 seconds viewing the menu.
  3. The search box. Users focused for just over 6 seconds.
  4. The site’s main image. Users’ eyes fixated for an average of 5.94 seconds.
  5. The site’s written content. Users spent about 5.59 seconds.
  6. The bottom of a website. Users spent about 5.25 seconds.

Key takeaway: A good first impression leads to a longer visit.


◖ Web/UX Design
◖ Web Development
◖ Mockups
◖ App Design

Social Media


  • 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users


  • 3.5 billion social media users worldwide


  • 82% of people are more likely to trust a company whose senior executives actively use social media.


  •  7 out of 10 hashtags on Instagram are branded.


  •  Social media (47%), company career website (21%), and marketing and advertising (12%) are the top three investments for growing an employer brand.


  • 73% of small businesses invest in social media marketing as part of their branding efforts.


  • 64% of consumers purchase a product after watching a branded video on social networks.








  • The number of daily active Instagram Stories users, which has increased from 150 million in January 2017 to 500 million in January 2019 (Statista, 2019).



  • Facebook generated $17.65 billion in total revenue in the third quarter of 2019 (Out of this, a majority came from advertising. This isn’t too surprising considering how Facebook had over 7 million advertisers during Q3 of 2019)



  • Instagram now has over 1 billion monthly active users–a 42.86% increase from 2017 when it had 700 million.



  • The platform also takes the cake when it comes to engagement. Brands are driving a median engagement of 1.60% across all industries on Instagram.


  • Instagram continues to be the most popular influencer marketing 89% of marketers in a Mediakix survey say that it’s the most important social media platform for influencer marketing.


  • 78% say that Instagram posts are the most effective content format for influencer marketing, while 73% say the same about Instagram Stories.



  • Considering these factors, it’s not too much of a surprise that the platform is seeing an upward trend in ad revenue–jumping from $23.66 billion in 2018 to $28.52 billion in 2019. According to projections, Instagram will likely net $33.71 billion in ad revenue during 2020.


  • Instagram is also the only platform where there’s a significant increase in usage by U.S marketers. The number jumped from 69.2% in 2018 to 73.2% in 2019, with a possibility of reaching 75.3% in 2020.



  •  Twitter has about 330 million active users worldwide.


  • People are also 26% more likely to view ads on the platform than on any other leading platform.



  • These users are highly active on the platform and have saved more than 200 billion Pins in total.


  • 77% of weekly Pinners have discovered a new brand or product on the platform.


  • 98% report trying new things they find on Pinterest.


  • 83% of weekly Pinners have made a purchase based on content they saw from brands on Pinterest.


  • The platform sees a 30% year-over-year increase in monthly active users.
  • 90 million of the users on LinkedIn are senior-level influencers, and 63 million are in decision-making positions.
  •  LinkedIn is 277% more effective than Facebook in generating leads.
  • 65% of B2B companies have used LinkedIn paid ads to acquire customers.
  • 95% of B2B content marketers use LinkedIn for organic content marketing, making it the top-rated social media platform.
  • It’s also the top-rated paid social media platform, with 76% of B2B content marketers using it.
  • During Q2 of 2019, Pinterest saw a 62% year-over-year increase in revenue, earning $261 million.


◖ Social Media Strategy
◖ Social Media Content Production
◖ Customer Engagement
◖ Campaign Creation
◖ Grid Design
◖ Brand Partnerships
◖ Influencer Collaborations



  • According to Adobe, companies with a strong design outperform companies with a weak design by 219% on the S&P Index (a stock market index) over the span of 10 years


  • 48% of people surveyed by Tyton Media said that the website design of a business was their number one factor in determining the credibility of that business.



  • Color improves readership by 40%, comprehension by 73%, and learning by up to 78%


  • Blog articles with more visual assets generate 2x more social media shared compare to articles without images.


  •  Tweets with visual assets generate 150% more retweets, whereas Facebook posts with images deliver 230% more engagement.


  • Images deliver a 650% higher engagement rate than plain text posts



  • Companies that encourage creativity achieve 1.5x greater market share


  • 40% of Marketers said that ORIGINAL graphic design was the main visual content that helped them reach their marketing goals in 2019


  • 70% of businesses will rely heavily on visuals as part of a marketing strategy


◖ Graphic Design
◖ Packaging Design
◖ Print Design
◖ Event Design
◖ Merch Design
◖ Retail x Space Styling
◖ Publication Design



◖ Marketing Consulting
◖ Brand Strategy
◖ Business Development
◖ Sales Deck / Pitch Strategy x Creation
◖ Product Marketing
◖ Copywriting
◖ A/B Testing
◖ Ad Strategy
◖ Ad Implementation
◖ Brand Audits x Positioning
◖ SWOT Analysis
◖ User Personas
◖ Roadmapping

Marketing Strategy


◖ Marketing Consulting
◖ Brand Strategy
◖ Business Development
◖ Sales Deck / Pitch Strategy x Creation
◖ Product Marketing
◖ Copywriting
◖ A/B Testing
◖ Ad Strategy
◖ Ad Implementation
◖ Brand Audits x Positioning
◖ SWOT Analysis
◖ User Personas
◖ Roadmapping


Image Consulting

Our expert partner Raquel Greer Gordian of Greer Image Consulting helps take branding to a whole new level. You are your brand — she helps your wardrobe match the image we are building so that you are consistent from website to happy hour.