Memorable logos are 71.6% more likely to get a positive response from consumers
82% of investors say name recognition is an important factor guiding them in their investment decisions.
The top 4 qualities people use to describe why they are loyal to a brand are cost, quality, experience, and consistency.
Presenting a brand consistently across all platforms can increase revenue by up to 23%
Brands with poor company branding pay 10% higher salaries
Over 70% of brand managers consider building an audience more important than converting sales
89% of shoppers stay loyal to brands that share their values
82% of consumers feel more positive about a brand after reading customized content.
61% of people are more likely to buy from companies that deliver unique content.
94% of customers are likely to show loyalty to a brand that offers complete transparency
13% of consumers would pay 31-50% more for your products or services if they were under the impression that your business is making a positive impact on the world.
64% of women and 68% of men have felt an emotional connection with a brand.
59% of shoppers prefer to buy new products from the brands they trust.
Consistently presented brands are 3.5x more likely to enjoy excellent brand visibility than those with an inconsistent brand presentation.
77% of B2B marketers say branding is crucial for growth.
Brands with poor company branding pay 10% higher salaries
43% of customers spend more money on brands they are loyal to.
94% of people said they’d be highly likely to recommend a brand they were emotionally engaged with.
We successfully execute both B2B & B2C marketing for consumers across industries, focusing on both digital and traditional marketing.
Blog articles with more visual assets generate 2x more social media shared compare to articles without images.
70% of marketers are actively investing in content marketing. (HubSpot, 2020) (Source: https://www.hubspot.com/marketing-statistics)
93% of marketers say they’ve converted a lead into a paying customer due to video on social media. (Animoto Blog, 2018) (Source: https://www.hubspot.com/marketing-statistics)
54% of consumers would like to see more video content from brands they support.
90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users
82% of people are more likely to trust a company whose senior executives actively use social media.
7 out of 10 hashtags on Instagram are branded.
73% of small businesses invest in social media marketing as part of their branding efforts.
64% of consumers purchase a product after watching a branded video on social networks.
An average of 3 hours are spent per day per person on social networks and messaging (Globalwebindex, 2019).
54% of social browsers use social media to research products (GlobalWebIndex, 2018)
71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family (Lyfemarketing, 2018)
49% of consumers claim that they depend on influencer recommendations on social media to inform their purchasing decision
91% of all social media users access social channels via mobile devices. Likewise, almost 80% of total time spent on social media sites occurs on mobile platforms (Lyfemarketing, 2018).
90% follow a business on Instagram
The platform also takes the cake when it comes to engagement. Brands are driving a median engagement of 1.60% across all industries on Instagram.
Instagram continues to be the most popular influencer marketing 89% of marketers for influencer marketing.
78% say that Instagram posts are the most effective content format for influencer marketing, while 73% say the same about Instagram Stories.
Instagram profiles saw a follower growth rate of 9.4%–16% during the first half of 2019.
According to projections, Instagram will likely net $33.71 billion in ad revenue during 2020.
Instagram is also the only platform where there’s a significant increase in usage by U.S marketers.
Video seems to perform much better on the platform, seeing 49% higher interactions than image posts.
More than 80 million small businesses use Facebook every month.
Facebook generated $17.65 billion in total revenue in the third quarter of 2019
Facebook had over 7 million advertisers during Q3 of 2019
Facebook use among U.S. marketers is on a slight increase from 86.3% in 2018 to 86.8% in 2019. This number will likely reach 87.1% in 2020.
90 million of the users on LinkedIn are senior-level influencers
63 million are in decision-making positions.
277% more effective than Facebook in generating leads.
65% of B2B companies have used LinkedIn paid ads to acquire customers.
95% of B2B content marketers use LinkedIn for organic content marketing, making it the top-rated social media platform.
The top-rated paid social media platform, with 76% of B2B content marketers using it.
Pinterest has 300 million Global Monthly Active Users (MAUs).
These users are highly active on the platform and have saved more than 200 billion Pins in total.
77% of weekly Pinners have discovered a new brand or product on the platform.
98% report trying new things they find on Pinterest.
83% of weekly Pinners have made a purchase based on content they saw from brands on Pinterest.
The platform sees a 30% year-over-year increase in monthly active users.
During Q2 of 2019, Pinterest saw a 62% year-over-year increase in revenue, earning $261 million.
Including Video on your website makes it 50x more likely to appear on the 1st page of a search engine results
Website visitors are 64% more likely to buy a product on an online retail site after watching a video
Including video in emails increases click through rates by 2-3x
When your intro email includes a video click through rates increase by an average of roughly 96%
90% of users say that product videos help them in the decision process
75% of users visit the marketer’s website after viewing a video
50% of users watch business related videos on YouTube once a week
Videos increase people’s understanding of your product or services by 74%
Video is the #1 form of media used in content strategy, overtaking blogs and infographics. (HubSpot, 2020)
20% of people will read the text on a page, but 80% of people will watch a video.(Source: https://www.hubspot.com/marketing-statistics)
More than 50% of consumers prefer video content over other forms of content such as emails, social, and blogs (hubspot )
Video drives a 157% increase in organic traffic from SERPs. (Wordstream, 2018)
Video marketers see a 54% increase in brand awareness with their content among audience members. (source ) (Source:
Video marketers are said to get 66% more qualified leads yearly than those who don’t focus on video. (OptinMonster, 2019)
Having a video thumbnail in the search results can more 2x your search traffic. source
93% of marketers say they’ve converted a lead into a paying customer due to video on social media.
72% of people will watch the video to learn about a product or service rather than read the text. (HubSpot, 2019)
Articles with quality images get 94% more total views.
Good Visual Content is 40% More Likely to Get Shared on Your Social Accounts.
Including a Photo x a video in a press release increases views by over 45%
60% of consumers are more likely to consider or contact a business when an image shows up in local search results.
In an e-commerce site, 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product
Over the span of 10 years, companies with a strong design outperform companies with a weak design by 219% on the S&P Index (a stock market index)
STUDY DONE BY ADOBE
93% of marketers said design was very important to their marketing strategies. (source)
Color improves readership by 40% comprehension by 73% and learning by up to 78%
Images deliver a 650% higher engagement rate than plain text posts
40% of Marketers said ORIGINAL graphic design was the #1 visual content that helped them reach their marketing goals in 2019
48% of people surveyed by Tyton Media said that the website design of a business was their number one factor in determining the credibility of that business.
17 to 50 milliseconds were all people needed to decide how they felt about a website
First impressions are 94% design related. Only 6% of the feedback in studies were about the actual content. Visual appeal and website navigation had the biggest influence on people’s first impressions of the site