Gummishot
Energy.

6
work helped obtain 6 key distribution partnerships
1 +
1,000 new National Retailers carrying product by end of 10months
# 200
#1 Energy Gummy on Amazon by the end of the campaign

CASE STUDY Highlights

THE PROJECT

Campaign Strategy & Creative that
Energized a New Brand to Become
Amazon's #1 Choice .

When Walmart's Global Functional Gummy producer wanted to put out their own line to be sold in expanded retailer locations —  we knew we had to step it up. We helped Gummishot, which is now sold in convenience chains & airports nationwide, go from unknown to Amazon’s Top Choice in less than 12 months after launch.

Full-Service Creative Strategy Evolution, Brand Audit, Commercial Campaign Production.

Part of this effort was creating a commercial campaign that ran across streaming platforms such as Hulu as well as other online and out of home media outlets. Gummishot reached out to Dos Mundos to lead ongoing brand creative consultation as well as produce branded photo shoots, videos, sizzle reels, ad strategy and foundational designs for marketing materials. Our agency delivered full content strategies with copy and design systems that increased overall conversion significantly across email, socials and in-store retail efforts. We also delivered a full brand audit with persona segmentation and strategies that they are continuing to execute on with successful results.

ABOUT THE COMMERCIAL 

As part of our full-service branding and campaign work with Gummishot, we created a commercial (which has shorter versions developed for a variety of platforms) prior to the gummy’s launch—reflecting brand propositions, strategic messaging, creative production, video shoots, animation and branding developed by our team over three months.

PLACEMENT & USE: The various versions we created have been used successfully across out of home and digital media, as well as in B2B conversations.

  • Streaming platforms such as Hulu
  • Out-Of-Home  billboards
  • Across the gauntlet of Social & Programmatic ads
  • Investor & Board meetings
    Major Retailer Placement Pitches

__________________

  • Brand Refresh
  • Creative Direction
  • New Imagery
  • motion graphics
  • Email Designs
  • Commercial video Production
  • Ad Campaigns Production
  • Messaging strategy
  • Customer journey mapping 

SUCCESS : The Executive team shared that our brand, commercial & campaign work has been instrumental in helping secure key nationwide Retailer Partnerships, Additional Funding and Direct to Consumer Salesmaking it the Category Leader on Amazon.

Gummishot is the first and only plant-based, naturally derived gummy on the market and the first DTC brand from Santa Cruz Nutritionals, the company that produces the majority of the gummy vitamins in Walmart as well as most of the other market-leaders in nutritional gummies. As a product of Santa Cruz Nutritionals, the product launched in 2021.

Where They Started ...

Watch the gif below for the where the brand was BEFORE we worked together.  

Where We Took Gummishot...

Play Video

With continued creative support, we have been able to become Amazon’s Choice for energy/ caffeine gummies. This was a coordinated effort using messaging and creative tailored by Dos Mundos.

When we launched GummiShot, we had a calculated assumption on who our consumer was, but still needed to have a broad approach with our marketing. Dos Mundos, with limited direction, helped develop consumer groups we will be going after within our paid campaigns. This included messaging, photo/video production, and email design. Clear communication within shared documents and regular video calls allowed us to plan our digital campaigns and develop new messaging and creative from what we learned was performing. Their flexibility and quick adaptation with the data we were gathering allowed us to quickly see improvements in our marketing campaigns.

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