GET STARTED
GET STARTED
GET STARTED
PHLUR Austin office photo by Dos Mundos Creative

PHLUR

THE PROJECT

Growing an Audience & Building Partnerships for a Leading Luxury Fragrance with a Conscience

✹ content marketing ✹ campaigns ✹ partnerships ✹ BRAND STRATEGY ✹ Social Media Strategy ✹ Social Media Content Production ✹ EDITORIAL PHOTOGRAPHY ✹ Product styling ✹ Video Production ✹ influencer marketing ✹ Wholistic Content Marketing Strategy ✹
✹ content marketing ✹ campaigns ✹ partnerships ✹ BRAND STRATEGY ✹ Social Media Strategy ✹ Social Media Content Production ✹ EDITORIAL PHOTOGRAPHY ✹ Product styling ✹ Video Production ✹ influencer marketing ✹ Wholistic Content Marketing Strategy ✹
Phlur color swatch image mad for social media
✹ content marketing ✹ campaigns ✹ partnerships ✹ BRAND STRATEGY ✹ Social Media Strategy ✹ Social Media Content Production ✹ EDITORIAL PHOTOGRAPHY ✹ Product styling ✹ Video Production ✹ influencer marketing ✹ Wholistic Content Marketing Strategy ✹

Process
& Results.

the science

Eric Korman, a former Ralph Lauren executive, launched Phlur, a line of six unisex fragrances available exclusively online. You won’t find these scents – named Hanami, Olmsted & Vaux, Moab, Greylocke, Hepcat and Siano – in department stores or fancy boutiques.

Instead, as part of a new business model Korman says could transform the $30 billion global industry, customers can head to phlur.com, read up on the fragrances and pick two they’d like to sample.

Read the full article.

What they were looking for  (next tab) →

When Eric Korman, former President of Ralph Lauren, reached out to us and said that they were looking for help doing marketing strategy, social media & creative production for their newly launched, gender neutral fragrance line, our team jumped at the challenge!

COMING IN:

✹ challenges ✹ 

  • New brand, limited word-of-mouth 
  • Small team 
  • Looking to build out their internal marketing team 
  • Disjointed brand ecosystems — for both the  customer & instructor journey
  • Teams operating in silos  
  • Top-heavy teams
  • Uncertainty of streaming vs. in person workouts due to the pandemic

 

✹ strengths ✹ 

  • Experienced, accomplished leadership team 
  • Advisor & investor team of connected heads of top global companies
  • strong technology from a product side
  • Differentiated offering that filled a tangible gap in the fitness space

How we solved this (next tab) →

We worked with PHLUR to successfully develop social media content, content strategy and execution, while capturing ongoing product photography and videos.

We sucessfuly grew traction & created re-usable templates to guide frameworks for their internal teams on social media, building out engaging content that included:

  • gifs
  • videos
  • designs
  • holiday stop-motion campaigns
  • content across all other digital channels 
  • created successful influencer & creator campaigns

 

All of which helped lay the groundwork for the global success story they are today!

services we provided  (next tab) →

  • campaigns
  • Partnerships & collaborations
  • Influencer marketing
  • BRAND STRATEGY
  • Social Media Strategy
  • Social Media Content Production
  • EDITORIAL PHOTOGRAPHY
  • Product styling
  • Video Production
  • Wholistic Content Marketing Strategy

See the brand more (scroll down ) →

✹ THE CHALLENGE✹

When Eric Korman, former President of Ralph Lauren, reached out to us and said that they were looking for help doing marketing strategy, social media & creative production for their newly launched, gender neutral fragrance line, our team jumped at the challenge!

✹ THE SOLUTION✹

We worked with PHLUR to successfully develop social media content, content strategy and execution, while capturing ongoing product photography and videos.

We sucessfuly grew traction & created re-usable templates to guide frameworks for their internal teams on social media, building out engaging content that included:

  • gifs
  • videos
  • designs
  • holiday stop-motion campaigns
  • content across all other digital channels 
  • created successful influencer & creator campaigns

All of which helped lay the groundwork for the global success story they are today!

Phlur color swatch image mad for social media

✹SERVICES✹
BRAND STRATEGY
Social Media
EDITORIAL PHOTOGRAPHY
Product styling
Video Production
Marketing Strategy

the creative

Where We Took
Phlur's Content.

PHLUR Austin office photo by Dos Mundos Creative

© 2025 Dos Mundos Creative, LLC

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