ABOUT PHLUR
Eric Korman, a former Ralph Lauren executive, has launched Phlur, a line of six unisex fragrances available exclusively online. You won’t find these scents – named Hanami, Olmsted & Vaux, Moab, Greylocke, Hepcat and Siano – in department stores or fancy boutiques.
Instead, as part of a new business model Korman says could transform the $30 billion global industry, customers can head to phlur.com, read up on the fragrances and pick two they’d like to sample.
