Global Music Strategy for Media Giant's Newest Vertical.
Shutterstock was looking to build an influencer & ad strategy to gain visibility with their customers and establish Shutterstock as a leader in the stock music market.
Due to some challenging PR moments for the brand, we knew that injecting resources into advertising x influencer partnerships could only take us so far — and does not correlate directly with audience retention nor brand trust. So building brand equity through a strong ethical stance and a more appealing visual foundation became our first focal point in ensuring that an uptick of engagement would actually convert and continue to do so long-term.
Build out their global influencer x ad strategy for increased visibility and customer acquisition
establish Shutterstock as a leader in the stock music marketplace.
✸ SERVICES ✸
Go -to-market strategy