& Premium Beats

Global Music Strategy for Media Giant's Newest Vertical.

Shutterstock was looking to build an influencer & ad strategy to gain visibility with their customers and establish Shutterstock as a leader in the stock music market.

Due to some challenging PR moments for the brand, we knew that injecting resources into advertising x influencer partnerships could only take us so far — and does not correlate directly with audience retention nor brand trust. So building brand equity through a strong ethical stance and a more appealing visual foundation became our first focal point in ensuring that an uptick of engagement would actually convert and continue to do so long-term.

Build out their global influencer x ad strategy for increased visibility and customer acquisition

establish Shutterstock as a leader in the stock music marketplace.


Go -to-market strategy
Brand audit
Influencer Strategy
customer conversion
Campaign strategy

Market research, persona deep-dive, brand audit as well as creative direction & strategy for a 18-month influencer campaign roadmap.


We began our endeavour with a hefty up-front phase of market research and development. We leveraged insight from the Shutterstock team as a jumping off point and began our independent research process. In completing a deep dive on their existing efforts and the market landscape, we built out a SWOT analysis of their present positioning, key competitors, and the industry as a whole. Next, we moved into the build-out of consumer personas, directional guidelines for a refined visual x narrative strategy, and a robust roadmap for cross-platform marketing efforts.

Once our team made the final delivery of brand, paid advertising, and influencer marketing strategies, we provided influencer partnership campaign recommendations. Working closely with the Shutterstock team to ensure synchronicity — we helped them to target both macro x micro influencers, worldwide, to charge their ideal personas from all ends.

The exact numbers are confidential, but these strategies were successfully executed by their team & brought Shutterstock even higher engagement results than they were looking for.


Shutterstock, Inc. (NYSE: SSTK), is a leading global creative platform offering full-service solutions, high-quality content, and tools for brands, businesses and media companies. Directly and through its group subsidiaries, Shutterstock’s comprehensive collection includes high-quality licensed photographs, vectors, illustrations, videos, 3D models and music. Working with its growing community of over 1.7 million contributors, Shutterstock adds hundreds of thousands of images each week, and currently has more than 400 million images and more than 21 million video clips available.