Launched in 2020, Recess is one of the fastest-growing fitness platforms and marketplaces, featuring 7,000+ top workouts from around the world. From HIIT and strength training to yoga and mindfulness to boxing and spinning, Recess hosts quality, committed instructors and exercise routines for any skill level. Livestream classes and pre-recorded workouts are available 24/7 and range from $10 a class to $75 monthly memberships.
Recess.tv is also the only platform built by instructors for instructors, with health insurance options and entrepreneurial support to help build their businesses and brands. Founded by former executives from Apple, Deloitte, GE, Twitter & Classpass; with an advisor team of C-Suite executives from Headspace, Amazon, Tinder, Bumble, Philosophy, WeWork, Bling Capital, Google, Lego, Meta and Spotify.
What they were looking for (next tab) →
COMING IN:
✹ challenges ✹
✹ strengths ✹
How we solved this (next tab) →
We provided Fractional Executive Support (CMO, CXO, CPO) & Full-Service Agency Team — Increasing overall revenue, platform adoption & investment. Together we defined stronger marketing operations & built out a brand culture that built trust and loyalty internally as well as with investors; while also growing their business with new instructors, customers and team.
After they had previously been struggling to get investment, we exceed their raise goals, getting over $6M after working with our team for 3 weeks.
From there, we onboarded our full agency team & experts to flesh out and begin achieving Recess.tv’s goals. We worked with the Recess.tv team for over a year to improve their internal & external brand marketing operations and communications. Informing our process through internal & brand audits, facilitation workshops, A/B testing, market research, investor/advisor/instructor interviews and more.
Our team helped to build out SOPs & internal culture shifts that allowed Recess to effectively optimize the work of their existing teams as well as build-out and grow their team to 3x it’s original size — significantly reducing onboarding time and setting up new team members with the decision-making maps needed to be successful by the end of our contract.
In tangent with internal changes, we supported the build-out of brand optics, comms and processes the helped Recess to increase the number of instructors on their platform by over 9x — which in turn increased revenue by almost 30x their original numbers by the close of our contract.
A Few Project Highlights:
Launched in 2020, Recess is one of the fastest-growing fitness platforms and marketplaces, featuring 7,000+ top workouts from around the world. From HIIT and strength training to yoga and mindfulness to boxing and spinning, Recess hosts quality, committed instructors and exercise routines for any skill level. Livestream classes and pre-recorded workouts are available 24/7 and range from $10 a class to $75 monthly memberships.
Recess.tv is also the only platform built by instructors for instructors, with health insurance options and entrepreneurial support to help build their businesses and brands. Learn more about Recess and sign up for classes at recess.tv. Find Recess.tv on Instagram and other social media at @we_recess.
services we provided (next tab) →
See the brand “BEFORE” (next tab ) →
The Recess.tv team came to us because their existing design lacked the modern flair and creative direction needed to highlight their cutting edge product. They received feedback that their existing direction “felt a bit juvenile” which investors felt was a bit too on the nose.
Click on the BEFORE images below get a better view of where the brand was initially.
See the “AFTER” for Recess.tv (scroll down ) ↓
I highly recommend working with the Dos Mundos team to act in a CMO capacity — and dramatically increase your marketing ROI efforts — in record time.
nathaniel Jewell
CEO, Recess.tv
