Cole Haan


//  VIDEOS //


 

THE ASK

Iconic shoe designer, Cole Haan was looking for 2 fresh video concepts to promote the release of their new GrandEvolution line

THE SOLUTION

We worked with them to create  and produce 2 video concepts for promotional use on the internet/social media channels/ads.

VIDEO 1

VIDEO 2


ABOUT COLE HAAN

In 2016 Cole Haan launched GrandRevolution, a collection of men’s oxfords and women’s pumps that introduce the comfort of a sneaker into traditional formal shoes. These shoes came out of an innovation lab that brings together industrial engineers and material science experts with veteran leatherworkers. While “performance” is a buzzword in the shoe market, Cole Haan differs from its competitors by paying attention to craftsmanship. It launched a “Made in Maine” collection to create a classic loafer that is entirely made in America, tapping into the brand’s legacy of working with expert shoemakers. Excerpt from Fast Company