From the 1980’s -early 2000’s Valeo was the go-to fitness equipment brand. However, they got lost in the digital age. In fact, prior to when we started working together they had no web presence whatsoever. So, working with fitness influencer and UCLA Professor of Marketing — as well as the new face of Valeo —Amanda Russell, we were tasked with picking up after the Valeo logo was complete and creating a brand voice and aesthetic that would resonate and compete in the modern market. Because we all know branding is MUCH more than your logo.
THE SOLUTION
We created a fresh feel for the brand with inspiration from Outdoor Voices and Refinery29. Brighter, unisex color palettes and a more inclusive and diverse presence both in the styled shoots and social media presence — all in the span of a month, when we turned over the new brand and marketing strategies for them to move forward with to the Valeo team to move forward with and maintain in preparation for their meetings with many major whole sellers, which thanks to our teamwork with Amanda they were able to lock in a large percentage of.
This fresh branding allowed Valeo to regain footing in the fitness realm, got them back on the shelves and proved that they could pivot to modern consumers — which allowed them to achieve their ultimate goal of closing a multi-million dollar deal to sell the company — a direct result of the efforts made with our team.
Led by none other than the true creative visionary and strategic brand expert, Kana LiVolsi, who cares about every single client as though it is her own child. Kana has shaped a team of talented communicators who have the presence, knowledge, and ability to take any brand or concept from chaos to clarity and make it shine. This is the one team with whom I turn to for advice rather than vice versa.
Kana herself is a recognized speaker on the topic digital marketing, with a natural way of engaging the audience and making even the most complex or abstract concepts both clear and interesting. Her impeccable leadership style is very well received by all audiences and I am most eager to host her as a featured speaker whenever she visits the University of Texas at Austin. Top global brands flock to Dos Mundos, not just for their expertise and extensive experience with numerous brands and scale of projects, but also for their ability to deliver and execute beyond promises and expectations.
Dos Mundos has had a lasting impact on every company I’ve ever known with whom I’ve referred, and changed the way I had thought about agency work. Kana is also very conscientious and will work hard to go above and beyond client deliverables – with an almost obsessive-like attention to detail and relentless work ethic, this is the team you want on your side. I could not provide a higher endorsement, in fact, it’s worth the investment to have the experience of working with them.
