From New Player to the Top choice for Pro-Athlete's .

Who knew that reaching out to sponsors for a charity event could lead to meeting one of our favorite clients? We approached MVP Vodka (started by former pro-footballers Roy Williams and BJ Johnson) about donating to a client SXSW showcase.

As the first vodka for sports fans, one of the only potato-based vodkas and only black-owned vodka company at the time, MVP was looking to break boundaries on several fronts and level-up their brand image & strategy to get the partners & placement they were looking for.

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Kana is so great to work with. She puts 120% effort into her projects and she goes above and beyond for her clients. She really brings exciting ideas along with a magnificent team to surround her.

Brand makeover & re-write of the playbook to open up opportunities.

We went all-out for this client — Our efforts helped the brand land massive deals with all the hotels in the MGM International Chain in Vegas as well as many other partnerships including Bo Jackson, Antonio Brown, Superbowl, Floyd Mayweather, Total Wine, ESPN, Specs, Terrell Owens, Lil' Wayne & more.

Our team worked with the founders to do extensive market, investor & partner research to determine creative direction, build marketing strategies & support opportunities in the works. Creating brand videos, photos, social media strategy & execution, template creation, deck design, merch, limited edition sports legend bottle designs; Out of Home advertising and videos for major metro areas, sports arenas & semi-trucks; creating a comprehensive website and working on celebrity & retailer event experiences.


When Roy Williams and BJ Johnson arrived at the University of Texas in 2000, they were two of the most talented receivers in the country. Their skills helped coach Mack Brown bring winning back to Austin, with Roy “The Legend” Williams ranking #1 in receptions, receiving yards and receiving touchdowns, and BJ “Kingfish” Johnson ranking 4th in receptions, 3rd in receiving yards and 2nd in receiving touchdowns. Leaving the Forty Acres for the NFL, where Johnson played for the Denver Broncos and Williams played for the Chicago Bears, the Dallas Cowboys and was a first-round draft pick and Pro Bowler for the Detroit Lions, they poured their Texas spirit into every play. Lucky for you, now you can pour it into every glass.

Williams and Johnson left the NFL, but they quickly became teammates in a whole new arena. After a vodka company investment deal fell through, the duo decided to create their own craft-distilled vodka. The ultimate goal? To make a premium product that appealed to sports fans and party-goers alike. Just like that, No.4 and No.82 were back at it. Yes, a grain. After countless hours of research and testing, the guys made their pick. “Most American vodkas are made with corn,” says Johnson. “We wanted MVP to be special, so we chose to use Hard Winter Red Wheat from Plainview, Texas because of its smooth finish.” After all, what’s more American than wheat?”

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