Edgy Brand Storytelling.
Iconic shoe designer, Cole Haan was looking for 2 fresh video concepts to promote the release of their new GrandEvolution line
In 2016, Cole Haan launched GrandRevolution, a collection of men’s oxfords and women’s pumps that introduce the comfort of a sneaker into traditional formal shoes. These shoes came out of an innovation lab that brings together industrial engineers and material science experts with veteran leatherworkers. While “performance” is a buzzword in the shoe market, Cole Haan differs from its competitors by paying attention to craftsmanship. It launched a “Made in Maine” collection to create a classic loafer that is entirely made in America, tapping into the brand’s legacy of working with expert shoemakers. Excerpt from Fast Company