systems created
✹ CASE STUDY Highlights ✹
THE PROJECT
Creative Direction to Help Go-to Instructors for Celebrity & Fortune 100 Execs Remove the male gaze from wellness.
Over one year, DMC worked with soulsway (initially Free Body) to solve core messaging, positioning and packaging problems inhibiting the brand’s growth.
Full-Service Creative Strategy Evolution, Brand Audit, Commercial Campaign Production.
behind the creative direction →
The creative direction was inspired by bold typography, abstract shapes, and a combination of imagery and illustration. DMC merged the idea of surrealism, today’s use of modern language through iconography and emojis, and quirky vibrant colors led in our phygital world.
project details →
Together, we rehabbed the brand from top to bottom, selecting a trademarkable name, identifying a strategic growth map, recreating the brand identity. Once we wrapped the recreation of the brand and website, we developed and set a creative and editorial direction for their core curriculum—resulting in 30 films for five online courses and a suite of storytelling videos for marketing and educational use.
success highlights →
Through our optical lift of the brand zelf. has gone from struggling for over a year to (a) close their 1st brand and (b) build out their advisor board — to , within just a few months of launching our work together, having an A-list advisor roster and some of TikTok’s most exciting brands. They also just launched their next round of funding this week and are closing in on meeting their goal.
Brands Including:
- Liquid Death
- Bubble Skincare
- Macy’s
- Blue Mercury
- Monday
- Daiso
Advisory Board Including:
- TikTok, Current Head of Content Monetization
- VP of Digital Growth for the NBA / Former Head of Growth for Cameo
- CSO for Spotter / Former VP of Marketing for Netflix
- Former Twitter Head of Content
- Former CMO of Post & Reckitt
- VP of Marketing for Maybelline
- Former Head of Community for Uber
about the brand →
Created by soul sisters Alexis and Janelle, together the two have spent the last decade transforming clients through a unique blend of embodiment, meditation, mindfulness and sensual fitness classes.
Over one year, DMC worked with soulsway (initially Free Body) to solve core messaging, positioning and packaging problems inhibiting the brand’s growth.
Full-Service Creative Strategy Evolution, Brand Audit, Commercial Campaign Production.
project details & highlights→
Together, we rehabbed the brand from top to bottom, selecting a trademarkable name, identifying a strategic growth map, recreating the brand identity. Once we wrapped the recreation of the brand and website, we developed and set a creative and editorial direction for their core curriculum—resulting in 30 films for five online courses and a suite of storytelling videos for marketing and educational use.
about the brand →
Created by soul sisters Alexis and Janelle, together the two have spent the last decade transforming clients through a unique blend of embodiment, meditation, mindfulness and sensual fitness classes.
✹SERVICES✹
Soulsway Re-naming process
Logo Development
trademark referral
Email Re-Design
Soulsway Strategic Communications Plan
Brand Book
Web Redesign
Soulsway Curriculum & Content Development
Creative production
product systems and storytelling development for 30+ video curriculum
Where We Started ...
(expand to see the brand BEFORE our work) →
Watch the gif below for the where the brand was BEFORE we worked together.
Where We Took Soulsway's Brand
Working with the team at DMC has been a dream come true. From creating brand clarity and identity to implanting strategy and execution, they have been instrumental. Not only are they creative and savvy, they are thoughtful and care-FULL in everything they do. Their expertise allowed us to funnel our vision into messaging that felt authentic, meaningful and relevant. They are not only a valuable asset to our team, but have become part of our soulsway family.
