CASE STUDY Highlights
the project
An Optimized Product-Market Fit Based On Rigorous Influencer Marketing Trials & Meticulously Designed Brand Research.
Over the course of nine months, DMC worked with zelf. to create the foundational brand strategy for the newly minted start-up, run influencer marketing tests and successfully conduct brand research experiments—all in an effort to clarify and sharpen the start-up’s product-market fit.
Brand + Website Refresh & Influencer Marketing Campaigns. Strategic Communications, Design Support & Brand Market Research.
behind the creative direction →
The creative direction was inspired by bold typography, abstract shapes, and a combination of imagery and illustration. DMC merged the idea of surrealism, today’s use of modern language through iconography and emojis, and quirky vibrant colors led in our phygital world.
project details →
Working under constraints, due to limited access to content and creative — in large part due to starting with no key creators or brands onboarded before working with our team — we had to get creative with licensed imagery, animation, as well as custom graphic design.
We still actively advise this company in a Fractional CMO Capacity as well as aid in important sales calls, but no longer manage the website. You can see an updated version of the site at hellozelf.com.
SERVICES PROVIDED:
- brand identity ✹
- content marketing ✹
- market research groups ✹
- persona development ✹
- campaign design ✹
- product marketing ✹
- customer engagement strategy ✹
- investor decks ✹
- investor strategy ✹
- sales support ✹
- sales enablement ✹
- web & UX design ✹
- webflow✹
- brand & influencer campaign support & design ✹
success highlights →
Through our optical lift of the brand zelf. has gone from struggling for over a year to (a) close their 1st brand and (b) build out their advisor board — to , within just a few months of launching our work together, having an A-list advisor roster and some of TikTok’s most exciting brands. They also just launched their next round of funding this week and are closing in on meeting their goal.
Brands Including:
- Liquid Death
- Bubble Skincare
- Macy’s
- Blue Mercury
- Monday
- Daiso
Advisory Board Including:
- TikTok, Current Head of Content Monetization
- VP of Digital Growth for the NBA / Former Head of Growth for Cameo
- CSO for Spotter / Former VP of Marketing for Netflix
- Former Twitter Head of Content
- Former CMO of Post & Reckitt
- VP of Marketing for Maybelline
- Former Head of Community for Uber
about the brand →
zelf. is the first tool to automate customer fandom on TikTok and Youtube
Over the course of nine months, DMC worked with zelf. to create the foundational brand strategy for the newly minted start-up, run influencer marketing tests and successfully conduct brand research experiments—all in an effort to clarify and sharpen the start-up’s product-market fit.
Brand + Website Refresh & Influencer Marketing Campaigns. Strategic Communications, Design Support & Brand Market Research.
behind the creative direction →
The creative direction was inspired by bold typography, abstract shapes, and a combination of imagery and illustration. DMC merged the idea of surrealism, today’s use of modern language through iconography and emojis, and quirky vibrant colors led in our phygital world.
project details →
Working under constraints, due to limited access to content and creative — in large part due to starting with no key creators or brands onboarded before working with our team — we had to get creative with licensed imagery, animation, as well as custom graphic design.
We still actively advise this company in a Fractional CMO Capacity as well as aid in important sales calls, but no longer manage the website. You can see an updated version of the site at hellozelf.com.
success highlights →
Through our optical lift of the brand zelf. has gone from struggling for over a year to (a) close their 1st brand and (b) build out their advisor board — to , within just a few months of launching our work together, having an A-list advisor roster and some of TikTok’s most exciting brands. They also just launched their next round of funding this week and are closing in on meeting their goal.
Brands Including:
- Liquid Death
- Bubble Skincare
- Macy’s
- Blue Mercury
- Monday
- Daiso
Advisory Board Including:
- TikTok, Current Head of Content Monetization
- VP of Digital Growth for the NBA / Former Head of Growth for Cameo
- CSO for Spotter / Former VP of Marketing for Netflix
- Former Twitter Head of Content
- Former CMO of Post & Reckitt
- VP of Marketing for Maybelline
- Former Head of Community for Uber
about the brand →
zelf. is the first tool to automate customer fandom on TikTok and Youtube
✹SERVICES✹
Brand Identity
content marketing development
CGC Influencer Persona Research
Campaign Design
Product Marketing
Engagement Strategy
CGC Brand Persona Research
Product Marketing
Engagement Strategy
Where Zelf. Started...
(expand to see the brand BEFORE our work) →
Watch the gif below for the where the brand was BEFORE we worked together.
How We Transformed Zelf.'s Brand
The one creed you hear when launching a startup: Only work with people who are the best at what they do. Working with Kana and the team at Dos Mundos Creative has been a testament to that every day, and we couldn’t feel more privileged having them as part of team zelf.
The passion, knowledge, and skill that Dos Mundos brings is way beyond anything we could have hoped for, with every individual - without exception - showing genuine care and going above and beyond to help us succeed. We couldn’t possibly ask for a better team on our side.
