CASE STUDY Highlights
the project
Rebrand & Create a Campaign Around
Pro-Choice Efforts
as Healthcare & Economic Stimulus in an Educational Way.
Process
& Results.
the science
End the WOW was started as a passion project between the founders of Dos Mundos Creative and Cara Caulkins Communications to activate our combined network to take urgent action & use our skillsets to make a difference. It quickly grew with more incredible leaders quickly joining on & building out this collaboration into a continuous effort.
After Roe vs Wade was overturned, we needed to quickly find a way to spread education around the repercussions of this policy change would mean in traditionally anti-abortion areas of Texas.
Our Collective ran a successful billboard campaign seen by over 3.1Million Texans over the course of 7 days during the 2022 primaries — shifting the conversation around “what is pro-life?” in 25 of the most red & purple districts in the State.
Forming W.O.W. & Quickly Scaling to Meet the Urgent Need →
We joined together a group of men & women to take on the “Ending the War on Women (WOW)” – promoting the importance of women’s reproductive rights in Texas and beyond.
The Dos Mundos team’s role was go-to-market strategy, media buying & full creative direction, utilizing our team and network we rolled out this important campaign in record time.
success highlights →
A Few Project Highlights:
Within the course of 2 months, just through word-of-mouth within our network, through our combined effort:
- Grew the group to over 200 executive business leaders in Texas
- Gained supporters across the nation
- Grew our core board leadership team to 12
- Raised enough money to quickly turn around and run the billboard campaign.
- Released a Pro-Woman Voter’s Guide that was printed out by Texans & brought into the booths
- Hosted a sponsored Election Event & had Ally Candidates come to talk to the group
- Ran a successful billboard campaign seen by over 3.1Million Texans over the course of 7 days during the 2022 primaries — shifting the conversation around “what is pro-life?” in 25 of the most red & purple districts in the State
Continued combined efforts since include :
- Co-Facilitated a 2-year roadmap strategy session for 2022-2024 Election
- Released a 2024 Report on the value of Intentional Inclusivity on the Economy
- See next tab for more 🙂
Process →
A. Research & Development
- Deck Creation
- SWOT analysis around existing Anti-Abortion & Pro-Choice brand communication efforts
- R&D around policies & Public Officials Stances
- Facilitated 3 hour hybrid roadmapping & education workshop with over 75 members in attendence, both in-person and online.
- Facilitated 2 hour brand analysis & messaging workshop with 12 leadership team members to determine billboard strategy.
B. Brand Values & Messaging Strategy
- Value & Mission Statements
- Brand voice
- High-Level Content Strategy
C. Brand Identity Design & Creative Direction
- Logo design
- Brand guide
- Templates
- Overarching Creative Direction
D. Campaign Strategy, Design & Implementation
- Billboard Designs
- Copywriting
- Slogans
- Media Buying
- Social Media Shareable Designs
- Poster Design
- Events Design
E. Ongoing Design for Events & Furthe Campaigns Leading up to 2024 Election
- Strategy Workshop event design.
- Voter Guide Research & Design
- Election Event Design
- Booth & Signage Design for the FutureFront 50th anniversary Roe vs. Wade event
- 2023-2024 Roadmap Workshop Design & Facilitation in collaboration with Jess Gaffney
- Ongoing design needs
services we provided (next tab) →
- Community Organizing & Activating
- Brand Strategy
- Go-To-Market Stratgy
- Workshop facilitation
- Strategic Communications
- Event Design
- Graphic Design
- Social Media strategy
- Social Media content creation
- Fundraising & Activism
- Logo Design
- Art Direction
- Brand Partnerships
- Custom Iconography
- Campaign execution
- Media Buying
- Fundraising
- Campaign Storytelling Strategy
Recently, to evolve for the next stage we rebranded WOW to "Worth of Women".
We look forward to sharing what we have been working on behind the scenes the last few months . Our collective remains vigilant in our effort to take real action — to change the future of equity across the gender spectrum .
A few of the items in the works:
- Building out key relationships with Public Figures, politicians, organizations & corporations.
- Conducting R&D to release additional reports
- organizing upcoming summits
To join our movement, please email kana@dosmundoscreative.com.
After Roe vs Wade was overturned, we needed to quickly find a way to spread education around the repercussions of this policy change would mean in traditionally anti-abortion areas of Texas.
We ran a successful billboard campaign seen by over 3.1Million Texans over the course of 7 days during the 2022 primaries — shifting the conversation around “what is pro-life?” in 25 of the most red & purple districts.
We joined together a group of men & women to take on the “Ending the War on Women (WOW)" - promoting the importance of women's reproductive rights in Texas and beyond. End the WOW was started as a passion project between the founders of Dos Mundos Creative and Cara Caulkins Communications when Roe vs. Wade was overturned. Within the course of 2 months, just through word-of-mouth within our network, we grew the group to over 200 executive business leaders in Texas, with supporters across the nation and grew our core board leadership team to 12 and raised enough money to quickly turn around and run the billboard campaign.
The Dos Mundos team's role was go-to-market strategy, media buying & full creative direction, utilizing our team and network we rolled out this important campaign in record time.
Phase 1 : Science
A. Research & Development
- Deck Creation
- SWOT analysis around existing Anti-Abortion & Pro-Choice brand communication efforts
- R&D around policies & Public Officials Stances
- Facilitated 3 hour hybrid roadmapping & education workshop with over 75 members in attendence, both in-person and online.
- Facilitated 2 hour brand analysis & messaging workshop with 12 leadership team members to determine billboard strategy.
Phase 2 : Creative
B. Brand Values & Messaging Strategy
- Value & Mission Statements
- Brand voice
- High-Level Content Strategy
C. Brand Identity Design & Creative Direction
- Logo design
- Brand guide
- Templates
- Overarching Creative Direction
D. Campaign Strategy, Design & Implementation
- Billboard Designs
- Copywriting
- Slogans
- Media Buying
- Social Media Shareable Designs
- Poster Design
- Events Design
E. Ongoing Design for Events & Furthe Campaigns Leading up to 2024 Election
- Strategy Workshop event design.
- Voter Guide Research & Design
- Election Event Design
- Booth & Signage Design for the FutureFront 50th anniversary Roe vs. Wade event
- 2023-2024 Roadmap Workshop Design & Facilitation in collaboration with Jess Gaffney
- Ongoing design needs
Brand Strategy
Workshop facilitation
Strategic Communications
Event Design
Graphic Design
Social Media strategy
Social Media content creation
Logo Design
Art Direction
Brand Partnerships
Custom Iconography
Campaign execution
Media Buying
Fundraising
Campaign Storytelling Strategy
the creative
What We
Built
Together.
I highly recommend working with the Dos Mundos team to act in a CMO capacity — and dramatically increase your marketing ROI efforts — in record time.
We started working with them on our investor decks, which was oversubscribed. Kana's ability to take the story and put it into a concise, easy-to-digest, and catching deck was instrumental in our raise. <That work led to us engaging DMC for nearly a year on all aspects of marketing. Kana and Jane are great strategists who can come in and assess all pieces of your marketing department from social to emails to growth. They know how to be scrappy and understand the mindset of early-stage companies. They also have an amazing eye for understanding the brand image and helping us move our creative in the right direction. They improved our marketing processes and helped us uplevel our strategic thinking and we are still executing on a number of the strategies.
