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THE PROJECT
Authentic
Storytelling for a 3-Brand Campaign.
Process
& Results.
the science
We collaborated with leading influencer Jane Ko to produce this video for Best Buy & LG — in a record 48 hr turnaround — from shoot to edit.
Best Buy →
COMING IN:
✹ challenges ✹
- New brand, limited word-of-mouth
- Small team
- Looking to build out their internal marketing team
- Disjointed brand ecosystems — for both the customer & instructor journey
- Teams operating in silos
- Top-heavy teams
- Uncertainty of streaming vs. in person workouts due to the pandemic
✹ strengths ✹
- Experienced, accomplished leadership team
- Advisor & investor team of connected heads of top global companies
- strong technology from a product side
- Differentiated offering that filled a tangible gap in the fitness space
LG →
LG is is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, home appliances and mobile communications, employing more than 280,000 people working in over 120 operations including 80 subsidiaries around the world. LG Electronics is also the world’s second largest television manufacturer behind Samsung Electronics. source: LG
A Taste of Koko →
Jane (more commonly known as Koko) is the blogger behind A Taste of Koko, Austin’s top food and travel blog featuring the hottest restaurants and weekend getaways. She strives to inspire your inner foodie by guiding you to the most delicious finds in the city through mouth-watering food photography. A Taste of Koko is the official restaurant expert for Visit Austin TX.
Launched in 2010, A Taste of Koko has been featured in The Huffington Post, NBC’s iVillage, The Austin Statesman, Austin 360, Austin Woman Magazine, CultureMap, KXAN, Eat St., and more. A Taste of Koko has worked with numerous brands which include, but not limited to IKEA, Uber, KitchenAid, AT&T, Carnival Cruise Lines, Booking.com, PayPal, Lenovo, and more. She has been a speaker at South by Southwest (SXSW), Texas Conference for Women, BlogHer Food, University of Texas Austin, Google, and Whole Foods Global on entrepreneurship and social media. She also hosted the largest food crawl in Austin during SXSW with over 20,000 participants.
Core Services utilized (next tab) →
- brand campaigns
- social media
- influencer campaigns
- brand collaborations
- video production
- brand photography
See the Result (scroll down ) ↓
the creative
