For the next phase of Raw Republic, a health x wellness foods brand based in New Orleans, LA., we worked closely with the founders on elevating their visual narrative and taking the brand to that next level. Our team rethought the the creative direction, bringing elements of holistic medicine, spirituality and earthiness — the very values that birthed NOLA’s Raw Republic — to the forefront. We developed additional brand patterns and graphic elements for a more runic, celestial design style. Finally, we introduced an updated take on the in-store uniforms for employees as a means of translating the digital to physical.

February 17, 2020
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