now part of
THE PROJECT
Messaging & Deck Design Partnership that led to
Successful Acquisition
by a PR Giant.
Process
& Results.
the science
Over the course of 6months our team worked directly with Trendkite Founder Matt Allison, CMO Russ Somers & their team to develop easily digestible presentations to explain their product to their global leading clientele such as Nike, etc. as well as build decks & messaging to help them successfully be acquired by Cision for $225Million in 2019.
Factors at Play →
COMING IN:
✹ challenges ✹
- New brand, limited word-of-mouth
- Small team
- Looking to build out their internal marketing team
- Disjointed brand ecosystems — for both the customer & instructor journey
- Teams operating in silos
- Top-heavy teams
- Uncertainty of streaming vs. in person workouts due to the pandemic
✹ strengths ✹
- Experienced, accomplished leadership team
- Advisor & investor team of connected heads of top global companies
- strong technology from a product side
- Differentiated offering that filled a tangible gap in the fitness space
services we provided (next tab) →
- Consulting
- Investment Deck Strategy
- motion graphics
- Brand Messaging
- Partner Messaging strategy
- Partner Deck Design
About the company (next tab) →
Founded in 2013 by Matt Allison and A.J. Bruno, TrendKite is a digital PR platform acquired by Cision in 2019 for $225M, that uses artificial intelligence and analytics to monitor and measure communication efforts.
The platform allows brands to track marketing communication campaigns and determine their impact on things like brand reputation and website traffic. TrendKite also includes a social influencer management capability to help brands connect with relevant influencers — a tool that will complement Cision’s Influencer Graph feature.
“Recent research conducted by Cision with PR Week found that 77 percent of CMOs and CCOs believe they can improve comms measurement and business objective attribution relative to the status quo. Combining Cision and TrendKite will address this important objective for industry professionals worldwide,” said Cision CEO Kevin Akeroyd in the announcement.
What they were looking for (next tab) →
the creative
What we Did.
Dos Mundos Creative has been an incredible partner to us at TrendKite. They’ve delivered on a number of projects ranging from stunning presentations to interactive visualizations to foundational branding elements.
The team combines a great eye for detail with a purposeful and strategic approach to design. And they’re great people and a real pleasure to work with.
Kana’s one of my favorite people on the planet to work with. She’s thoughtful, super-smart, and principled. She also understands something very few people do: how to make design a truly strategic element in communications. And she’s an excellent businessperson and leader, setting high standards for her team and helping them to achieve excellence. If you get the chance to work with Kana, do it.
