COMING IN:
✹ challenges ✹
✹ strengths ✹
How we solved this (next tab) →
Together we designed a brand experience that embodies an upscale modern clubhouse with adult sensibilities, with cheeky humor that taps into consumer's inner child.
✸ OVERVIEW ✸
With the Kindred executive team, we conducted intensive persona & consumer research to arrive at a brand that would excite clientele & inspire community across digital presence & the physical locations.
We established the visual branding and voice as well as crafted a more comprehensive message while helping to build out various aspects of the brand. The brands strategy deck also included directions around swag, social media content, website development, and community building.
*** Unfortunately, after a year of working together the implementation on the newly minted spaces was in the very beginning of 2020 and Kindred ended up being a casualty of the pandemic.
services we provided (next tab) →
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Brand Voice
“We need a field-trip.”
“Ask your kids when you should be back for dinner. “
“Parents are just people that happened to have kids. “
Learn to play well with others, again.
A playground — for your sanity.
Mission statement
Kindred is the place for picking up that new hobby, getting in touch with your health, or just finding the space to be you again. We believe that everyone still has room to grow. It’s never the wrong time to remember how to take care of yourself.
Kindred was ignited by good people, who are passionate about building more equal partnerships, cultivating community connection and holding family close.
Bring the kids, it’s time for Recess.
