Sounds

By

Cassandra

Cassie came to Dos Mundos with the desire to level up her brand completely. From website to logo, to all-encompassing brand visuals, the team wanted to propel the DJ Cassandra brand + image into a new era.

Full-Service Evolution

The DJ Cassandra logo + soundwave and color scheme was heavily inspired by the MTV era of the 90s and 2000s. As a team, we discussed wanting the refined logo piece to be meaningful and vibrant, similar to the spirit of our client, and functional among many applications — all reminiscent of live music culture. The scratching of vinyl records and soundwaves gave fuel to the logo’s development. We utilized ‘What the world needs now’, a project spearheaded by DJ Cassandra, as a starting point for creating the soundwave brand ID element. As it is complementary to the logo, it can also be used as a stand-alone component.

Beyond turntables, Cassie Shankman works as a composer, producer, and educator. Beyond leading the user or client through a cleaned listing of Cassie’s offerings, we needed to make evident that live event DJing was only part of the picture. From there, ‘Sounds by Cassandra’ was born. From curated playlists to piano lessons, the brand messaging was scaled to speak to the full breadth of offerings and expertise.

With the birth of ‘Sounds by Cassandra’, our priorities turn to brand expansion and continued marketing consultation. Presentation and positioning are everything as we move into this second chapter of building both future content and evolve Cassie’s brand strategy.

Utlizing all of the elements defined in the previous stages, we created a website that was easy for Cassie to be able to update moving forward, that spoke to her cutting edge brand. 

BRANDING
Marketing Consulting
WEBSITE DESIGN
Copywriting / Messaging
Marketing Consulting
BRand Strategy

Sounds by Cassandra is a multi-facted Audio Agency Run by Award-Winning Musician/ Producer DJ Cassandra. 

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Dos Mundos Creative is more than just a branding, website design/building agency... they are the real deal and the full package and make you feel just as important as a client with a huge budget.

I hired DMC right before Covid, and everything we had talked about in regards to design and branding I was ready to throw out the window as my whole world had shifted. I am a musician and I do live events and with Covid, I had NO idea what to do. Kana and her team met with me regularly throughout 2020 helping not just talk about my website (which I hired them to do), but go above and beyond and help me with everything – pivoting, new ideas, how to build on what I have, mental health... I MEAN EVERYTHING).

They truly gave me so much life through a very dismal time. I felt inspired and excited for what could come next, even if it might have to wait for 2021. They worked with my budget and created something magical – even better than what I could imagine. I have had some hiccups on my side, and they've been there all along responding very quickly! I truly don't know what I would have done without them. They take my crazy ideas and flow and turn it into something that is very easy to understand.

Dos Mundos Creative is more than just a branding, website design/building agency... they are the real deal and the full package and make you feel just as important as a client with a huge budget. I am so grateful I found them and grateful to continue to work with them. They are my GO TO!!! And it's female-founded, so that's also a plus in my book!