DMC Data Dump #25: Beetlejuice’s Marketing Revival, AI Ethics Debate, and More 🎬🤖🛍️

Read on as we round up some marketing maneuvers, AI controversies, and e-commerce strategies that stood out to us from the last week!

🎬 CarMax Conjures Beetlejuice: CarMax taps into nostalgia with a marketing campaign hitched to the Beetlejuice sequel. Spooky, savvy, or both?

🐦 Jenna Ortega’s Twitter Exit: AI-generated images prompt actress Jenna Ortega to delete Twitter, igniting discussions on AI ethics and celebrity image rights.

🇪🇺 Meta & Spotify vs. EU Regulations: Tech CEOs claim EU rules hinder innovation. A stifling effect, or a necessary check on tech power? 

🥣 General Mills’ Cereal Playbook: Travis and Jason Kelce star in General Mills’ new cereal campaign, blending sports, family, and breakfast. We spy a lot of Swifties running to buy cereal…

🛍️ Retail’s Media Dollar Chase: Retailers seek to attract media dollars, but buyers say it takes more than just gimmicks. What’s the winning formula? 

🗣️ Klarna’s AI Efficiency: Klarna credits AI chatbots for its reduced headcount. Efficiency boost or job threat?

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#AITwitterExit #EthicalAI #CelebrityRights #DigitalEthics #ImageRights #EUTechDebate #InnovationVsRegulation #MetaSpotifyStandoff #TechPolicy #DigitalLaws #KelceCereal #GeneralMillsGame #BreakfastChampions #SportsMarketing #SwiftiesLoveCereal #RetailMedia #AdDollarRace #MarketingStrategy #BeyondGimmicks #MediaBuyingTrends #KlarnaAI #ChatbotImpact #WorkforceEfficiency #AIJobDebate #TechWorkforce