SUPERBOWL Roundup Post

Data Dump #5: Super Bowl Edition. 🏈

Welcome to a special Super Bowl edition of DMC Data Dump! Let’s huddle up and break down the game-changing trends that scored big this weekend.

🧴 Michael Cera Scores with CeraVe: Allure spotlights actor Michael Cera’s unexpected play as the face of CeraVe’s skincare line. It’s a quirky marketing move that’s got everyone talking skincare touchdowns. 

🤒 The Super Bowl Sick Day Spike: Fortune reports that the Super Bowl flu could cost businesses billions as employees call in sick post-game. It’s a phenomenon that has companies scrambling for a defense strategy. 

⏰ Kickoff Conundrum: Bloomberg tackles the debate around Super Bowl scheduling and its impact on workers. Should the big game move to a more employee-friendly time?

🌐 Diversity on the Sidelines: Ad Age takes a critical look at the lineup of Super Bowl 2024 commercials, noting that while the plays on the field are diverse, representation in ads still has yards to go before reaching the end zone of inclusivity.

📊 Super Bowl Stats Snapshot: Marketing Dive dives into the numbers game of Super Bowl LVII, from viewership to ad spends. This year’s stats are a playbook for what’s hot in marketing. 

📺 The Big Ad Plays: Ad Age gives us the rundown on this year’s Super Bowl commercials. With a star-studded lineup and record ad rates, brands are going all out to win over the crowd. 

📱 Social Media’s Super Bowl Strategy: Marketing Dive looks at how brands are leveraging social media and TV marketing to score with Super Bowl audiences. It’s a full-court press for consumer attention. 

That’s the buzz from this year’s Super Bowl frenzy! Which marketing moves made you cheer, and which had you calling a timeout? Share your thoughts and keep the conversation going.

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