The data clearly demonstrates why Women and Minorities Should Be Driving Your Customer Focus in 2024.
AUSTIN, Texas, Oct. 3rd, 2023 /PRNewswire-PRWeb/ — Dos Mundos Creative, a leading brand consultancy & creative studio , released a groundbreaking report on the still latent potential of women and minority groups in marketing. Highlighting the challenges faced by Chief Marketing Officers (CMOs) with limited budgets, the report underscores significant opportunities for more impactful campaigns by focusing on historically marginalized and overlooked groups. The real purchasing power of women and minorities has the power to change the trajectory of any product, brand, or service.
“In today’s dynamic market, brands that “social-wash” their diversity and inclusion efforts aren’t just missing an opportunity to be human, they are hurting their bottom-line. Inclusivity isn’t just about doing the right thing; if done intentionally, ; it’s a competitive advantage,” said Kana LiVolsi, CEO of Dos Mundos. “Overlooking the influence of women and minorities sidelines a vast reservoir of untapped revenue. The success of today’s brands, more than ever, hinges on their ability to hear, understand, and authentically resonate with these consumers that control much of today’s buying power.”
Key findings in the report include the following…
Read the full press release.