"Overlooking the influence of women and minorities sidelines a vast reservoir of untapped revenue. The success of today's brands, more than ever, hinges on their ability to hear, understand, and authentically resonate with these consumers that control much of today's buying power."
Key Sections Included in the Report:
The 2-Pronged Approach to closing the revenue gap.
The Purchasing Power of Marginalized Customers
Technology’s Impact on Social Equity and the Future Economy
ROI of Workplace Equity — How Leadership Diversity Pays Off
Market Growth & Predictions.
The History of Inclusivity in Business
Investing in Inclusivity for Short-term Profits & Future-Proof your Brand Strategy.
Read the report for deeper insight on these and more.
Women Control 85% of all Buying power
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by 2025 the minority buying power in the US is expected to reach $7Trillion
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62% of Black consumers feel that brands do not understand them.
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Interested in exploring how to employ these insights with your brand?
Book a call with our team to find new relevancy with your consumers & communicate authentically with new target audiences.