Our Team Rethought The The Creative Direction, Bringing Elements Of Holistic Medicine X Spirituality — The Very Values That Birthed NOLA’s Raw Republic — To The Forefront. We Developed Additional Brand Patterns X Graphic Elements For A More Runic, Celestial Design Style.

Our team wanted to rethink the way Raw Republic was photographed. From the juices themselves to the raw ingredients they’re derived from — we produced imagery where each unit would be displayed in an altered-like state. This direction ties in the expansion of the brand as well as nods to the more mystical culture of New Orleans — driving both local devotion & health-minded tourist intrigue.

During our rich back & forth with the executive team, we established a visual system of tying in spiritual symbology, sacred geometry. Expanding on the idea of the original Raw Republic logo symbol, this pattern incorporates a diverse symbology that ties in concepts surrounding the mission of the brand & founders.  Creating a reminder & space for the manifestation of intentions wherever the pattern is present.

In our earlier discussions, we felt confident that a refined web presence, both visually and functionally, would act as a major convoy for ushering in the more out-there, unique aspects of the Raw Republic story. Our team wanted to create an online journey for customers to experience much more than juice, learning about the intention behind Raw Republic and feeling driven toward purchase with optimized ecomm UX, concise meaningful copy, and clean call-to-actions.