Valeo
Fit
THE PROJECT
Bringing a $$$Billion
Legacy Brand
to Today's Audience.
Process
& Results.
the science
From the 1980’s -early 2000’s Valeo was the go-to fitness equipment brand. However, they got lost in the digital age. In fact, prior to when we started working together they had no web presence whatsoever. So, working with fitness influencer and UCLA Professor of Marketing — as well as the new face of Valeo —Amanda Russell, we were tasked with picking up after the Valeo logo was complete and creating a brand voice and aesthetic that would resonate and compete in the modern market. Because we all know branding is MUCH more than your logo.
Factors at Play →
COMING IN:
✹ challenges ✹
- New brand, limited word-of-mouth
- Small team
- Looking to build out their internal marketing team
- Disjointed brand ecosystems — for both the customer & instructor journey
- Teams operating in silos
- Top-heavy teams
- Uncertainty of streaming vs. in person workouts due to the pandemic
✹ strengths ✹
- Experienced, accomplished leadership team
- Advisor & investor team of connected heads of top global companies
- strong technology from a product side
- Differentiated offering that filled a tangible gap in the fitness space
How we solved this (next tab) →
We created a fresh feel for the brand with inspiration from Outdoor Voices and Refinery29. Brighter, unisex color palettes and a more inclusive and diverse presence both in the styled shoots and social media presence — all in the span of a month, when we turned over the new brand and marketing strategies for them to move forward with to the Valeo team to move forward with and maintain in preparation for their meetings with many major whole sellers, which thanks to our teamwork with Amanda they were able to lock in a large percentage of. This fresh branding allowed Valeo to regain footing in the fitness realm, got them back on the shelves and proved that they could pivot to modern consumers — which supported them in achieving their ultimate goal of closing a multi-million dollar deal to sell the company — a direct result of the efforts made with our team.
success highlights →
A Few Project Highlights:
- 5x Increase In Platform Instructors After 9 months
- increased revenue by almost 30x
- 4,900% Growth In Platform Customers In 11 Months
- 3x Increase In Team Growth
- Produced a full-scale virtual event from start-to-finish with brand partnerships including iheartradio & celebrity instructors and Gold-medal-winning Olympic athletes, in just over 6 weeks.
- Overhauled their brand strategy, pitch decks, and creative direction (complete with photo & video shoot).
- Provided strategy & Creative for multiple brand & influencer campaigns.
about the brand →
Launched in 2020, Recess is one of the fastest-growing fitness platforms and marketplaces, featuring 7,000+ top workouts from around the world. From HIIT and strength training to yoga and mindfulness to boxing and spinning, Recess hosts quality, committed instructors and exercise routines for any skill level. Livestream classes and pre-recorded workouts are available 24/7 and range from $10 a class to $75 monthly memberships.
Recess.tv is also the only platform built by instructors for instructors, with health insurance options and entrepreneurial support to help build their businesses and brands. Learn more about Recess and sign up for classes at recess.tv. Find Recess.tv on Instagram and other social media at @we_recess.
services we provided (next tab) →
- FULL SERVICE CLIENT
- BRAND STRATEGY
- VIDEO PRODUCTION
- EDITORIAL PHOTOGRAPHY
- WEB DESIGN /UX
- ECOMMERCE
- MARKETING STRATEGY
- SOCIAL MEDIA
- CONSUMER ENGAGEMENT
See the what we did (scroll down ) ↓
From the 1980’s -early 2000’s Valeo was the go-to fitness equipment brand. However, they got lost in the digital age. In fact, prior to when we started working together they had no web presence whatsoever. So, working with fitness influencer and UCLA Professor of Marketing — as well as the new face of Valeo —Amanda Russell, we were tasked with picking up after the Valeo logo was complete and creating a brand voice and aesthetic that would resonate and compete in the modern market. Because we all know branding is MUCH more than your logo.
THE SOLUTION
We created a fresh feel for the brand with inspiration from Outdoor Voices and Refinery29. Brighter, unisex color palettes and a more inclusive and diverse presence both in the styled shoots and social media presence — all in the span of a month, when we turned over the new brand and marketing strategies for them to move forward with to the Valeo team to move forward with and maintain in preparation for their meetings with many major whole sellers, which thanks to our teamwork with Amanda they were able to lock in a large percentage of.
This fresh branding allowed Valeo to regain footing in the fitness realm, got them back on the shelves and proved that they could pivot to modern consumers — which allowed them to achieve their ultimate goal of closing a multi-million dollar deal to sell the company — a direct result of the efforts made with our team.
This is the first time I’ve ever written praise for an agency, but Dos Mundos is a special case. In the wild west world that is digital marketing, Dos Mundos is the real deal ...