With a nearly 100-year heritage, Cole Haan infuses its products with time-honored craftsmanship and modern innovation, making footwear and lifestyle accessories that customers wear from work, to workout, to weekend. Cole Haan’s mission is to inspire customers to live extraordinary lives.
The company’s worldwide headquarters is in Greenland, NH, with offices in New York, Tokyo, Hong Kong, London, Amsterdam, Dubai and sourcing offices in Asia. Cole Haan is sold in more than 90 direct retail stores within the United States, in over 400 store locations globally, on our global digital flagship, colehaan.com, and within their department store and specialty retail partners. source: Cole Haan
The project & what we did (next tab) →
✹ the challenge ✹
When iconic shoe designer Cole Haan launched GrandRevolution, a collection of men’s oxfords and women’s pumps that introduce the comfort of a sneaker into traditional formal shoes — they were looking for fresh video concepts to promote the release of their new GrandEvolution line that appealed to younger audiences.
✹ the solution ✹
We worked with them to create and produce 2 core video concepts that were successfully used across web, social media and advertising that appealed to the audience they were looking for.
services we provided (next tab) →
See the videos (scroll down ) ↓
ABOUT COLE HAAN
In 2016, Cole Haan launched GrandRevolution, a collection of men’s oxfords and women’s pumps that introduce the comfort of a sneaker into traditional formal shoes. These shoes came out of an innovation lab that brings together industrial engineers and material science experts with veteran leatherworkers.
While “performance” is a buzzword in the shoe market, Cole Haan differs from its competitors by paying attention to craftsmanship. It launched a “Made in Maine” collection to create a classic loafer that is entirely made in America, tapping into the brand’s legacy of working with expert shoemakers. Excerpt from Fast Company
