THE INSTAGRAM AESTHETIC

Don’t lie. You are probably guilty of arranging your food on your plate to translate nicely on your iPhone camera. You have probably changed your outfit after scrolling on Instagram, realizing that you’re not just dressing for the people around you, but also the people that follow you on social media. Our sense of community has extended beyond our real-world perceptions and now simultaneously takes place on the internet.  

It’s not news that we are constantly being warned about the health effects caused by our screen addictions. A multitude of studies have been published about Instagram and mental health or scrolling and insomnia—and that’s just skimming the top.

Living inside our phones has altered our reality to become an extension of our social media feeds, begging the question: is this a good or a bad thing for our society?

Overall, we have curated our real, every day lives to be camera-ready at any moment. From our morning coffee and perfectly messy bun, to our gym routine, and even the notebook we use at work–everything must translate to the “Instagram aesthetic.”

It can be argued that this gives off a false sense of reality, blurring the lines between social media and the gritty truth we all experience #IRL.

At the same time, if Instagram is the venue that pushes you out of bed in the morning to document your walk through the park or a trip to a museum—isn’t that a good thing?

Instagram has inspired ages across different generations to travel a little bit more outside of their comfort zones. In a sense, the “Instagram aesthetic” has given way to a whole new perspective on the world.

Through this wonderful photo sharing app, we are able to learn about new destinations that we never would’ve dreamt of visiting. It exposes us to bits and pieces of culture from emerging artists that we wouldn’t have found without access to hashtags. A stream of constant motivation comes through from fitness influencers who can personally train us through their Insta Stories.

And let’s not forget the community that Instagram has brought together. A plethora of strong figures continue to encourage us to live our best lives, support each other, and speak our truths. It’s through this app that we are able to connect with like minded souls that we would’ve never crossed paths with #IRL. Is the differentiating factor whether or not these virtual connections transition to in-person experiences?

So, we’ll leave it up to you: Is Instagram enriching our society through exponentially increasing the rate of connections we make on a daily basis or is it forcing us to uphold a fundamentally flawed aesthetic when we honestly all know better?

Don’t lie. You are probably guilty of arranging your food on your plate to translate nicely on your iPhone camera. You have probably changed your outfit after scrolling on Instagram, realizing that you’re not just dressing for the people around you, but also the people that follow you on social media. Our sense of community has extended beyond our real-world perceptions and now simultaneously takes place on the internet.  

It’s not news that we are constantly being warned about the health effects caused by our screen addictions. A multitude of studies have been published about Instagram and mental health or scrolling and insomnia—and that’s just skimming the top.

Living inside our phones has altered our reality to become an extension of our social media feeds, begging the question: is this a good or a bad thing for our society?

Overall, we have curated our real, every day lives to be camera-ready at any moment. From our morning coffee and perfectly messy bun, to our gym routine, and even the notebook we use at work–everything must translate to the “Instagram aesthetic.”

It can be argued that this gives off a false sense of reality, blurring the lines between social media and the gritty truth we all experience #IRL.

At the same time, if Instagram is the venue that pushes you out of bed in the morning to document your walk through the park or a trip to a museum—isn’t that a good thing?

Instagram has inspired ages across different generations to travel a little bit more outside of their comfort zones. In a sense, the “Instagram aesthetic” has given way to a whole new perspective on the world.

Through this wonderful photo sharing app, we are able to learn about new destinations that we never would’ve dreamt of visiting. It exposes us to bits and pieces of culture from emerging artists that we wouldn’t have found without access to hashtags. A stream of constant motivation comes through from fitness influencers who can personally train us through their Insta Stories.

And let’s not forget the community that Instagram has brought together. A plethora of strong figures continue to encourage us to live our best lives, support each other, and speak our truths. It’s through this app that we are able to connect with like minded souls that we would’ve never crossed paths with #IRL. Is the differentiating factor whether or not these virtual connections transition to in-person experiences?

So, we’ll leave it up to you: Is Instagram enriching our society through exponentially increasing the rate of connections we make on a daily basis or is it forcing us to uphold a fundamentally flawed aesthetic when we honestly all know better?

BTS | SIGNS | Blenders & Bowls Signage
We had the pleasure of designing and fabricating all of the signage for Blenders & Bowls. This involved a lot of fun painting and woodworking, and it was especially rewarding since we designed their logo. Check out the results, as well as some process shots below!

 

DIY | 7 Last-Minute Halloween Costumes Inspired by “Inside Amy Schumer” Sketches
It’s great to see that there is a huge trend in feminist costumes this year, but everyone is going to be “Sexy Ruth Bader Ginsburg” this year, so how about trying something different?  When it comes to bringing tough feminist issues up in a light and playful way through comedy Amy Schumer is the absolute best. So to celebrate to celebrate her humor here’s a couple last-minute DIY versions of the many costumes from her show Inside Amy Schumer.

Click on the post links for how to and to watch the original sketches that inspired the outfits!

# 1 Plain Jane Detective

My personal favorite — Halloween in sweats!

# 3 Football Town Nights

“Ain’t it good to be the coach?”

# 6 Lunch at O’Nutter’s

“Wet nut contest!”

# 7 Girl You Don’t Need Makeup

…but for this costume you actually need a ton of facepaint!

DIY | Last-Minute DIY “Inside Amy Schumer” Inspired Halloween Costume — Girl You Don’t Need Makeup
“Start like a clown and then work your way back”

Turn it into a group costume by bringing your own boyband! If you haven’t seen the video, check it out at the bottom of this post.

Read More

DIY | Camera Bag Refresh
It’s amazing what a fresh coat of paint can do for an old camera bag!
DIY | Last-Minute “Inside Amy Schumer” Inspired Halloween Costume — Dog Stripper
There’s 2 ways to do this costume: 1. If you have a dog bring it as a prop or 2. You are the dog AND the stripper — mind blown!

If you haven’t seen the video, check it out at the bottom of this post.

 

Read More

DIY | Last-Minute “Inside Amy Schumer” Inspired Halloween Costume — Lunch at O’Nutter’s
This one is a lot of fun, it requires a little more time with the make-up, though! If you haven’t seen the video, check it out at the bottom of this post.

 

Read More

DIY | Gracias Cards

Check out these awesome cards Margaret, one of our founders, made! She’s got some serious screen printing skills!

DIY | Last-Minute “Inside Amy Schumer” Inspired Halloween Costume — The Perm
“I think he’s just with me for my perm”

This one is perfect for a chilly Halloween night! If you haven’t seen the video, check it out at the bottom of this post.

 

Read More

DIY | Last-Minute “Inside Amy Schumer” Inspired Halloween Costume — Football Town Nights
“Ain’t it good to be the coach?”

This one is a lot of fun and not too much effort. If you’re wondering why the wine looks a bit cloudy in this photo, it’s because I used apple cider vinegar mixed with water — so nasty, but a great option if you’re not much of a wine drinker! If you haven’t seen the video, check it out at the bottom of this post.

*Bonus points for drawing Amy’s widow’s peak at the top of your head for the full look!

 

Read More

DIY | Hand-Lettered Jock Jams T-Shirt
We had a cool vintage shirt that just said “Jock” and thought it would be infinitely cooler if it had “Jams” added to it. Brush-style lettering seemed like the perfect typographic style to contrast against the collegiate letters on the shirt, and from there the project fell into place.

After methodically filling-in the letters with seed beads and iridescent sequins, we flipped the hoop over and brushed matte decoupage medium over all of the loose threads, making sure to completely overlap the edges of the letters. The decoupage medium provides a three-fold benefit: it secures the loose beading threads (so they don’t loosen over time), it discourages future fraying of the cut edges of the letters, and it stiffens the fabric enough that the letters don’t warp when being placed as appliques.

Once the decoupage medium was dry, we cut out the letters one-by-one. Then, after pinning onto the shirt, we hand-stitched the letters onto the shirt. The finished shirt can be machine-laundered inside-out on the delicate cycle.

 

STRATEGY + CREATIVE SOLUTION
LET’S CONNECT

OPEN
M - F | 9am-5pm