THE INSTAGRAM AESTHETIC

Don’t lie. You are probably guilty of arranging your food on your plate to translate nicely on your iPhone camera. You have probably changed your outfit after scrolling on Instagram, realizing that you’re not just dressing for the people around you, but also the people that follow you on social media. Our sense of community has extended beyond our real-world perceptions and now simultaneously takes place on the internet.  

It’s not news that we are constantly being warned about the health effects caused by our screen addictions. A multitude of studies have been published about Instagram and mental health or scrolling and insomnia—and that’s just skimming the top.

Living inside our phones has altered our reality to become an extension of our social media feeds, begging the question: is this a good or a bad thing for our society?

Overall, we have curated our real, every day lives to be camera-ready at any moment. From our morning coffee and perfectly messy bun, to our gym routine, and even the notebook we use at work–everything must translate to the “Instagram aesthetic.”

It can be argued that this gives off a false sense of reality, blurring the lines between social media and the gritty truth we all experience #IRL.

At the same time, if Instagram is the venue that pushes you out of bed in the morning to document your walk through the park or a trip to a museum—isn’t that a good thing?

Instagram has inspired ages across different generations to travel a little bit more outside of their comfort zones. In a sense, the “Instagram aesthetic” has given way to a whole new perspective on the world.

Through this wonderful photo sharing app, we are able to learn about new destinations that we never would’ve dreamt of visiting. It exposes us to bits and pieces of culture from emerging artists that we wouldn’t have found without access to hashtags. A stream of constant motivation comes through from fitness influencers who can personally train us through their Insta Stories.

And let’s not forget the community that Instagram has brought together. A plethora of strong figures continue to encourage us to live our best lives, support each other, and speak our truths. It’s through this app that we are able to connect with like minded souls that we would’ve never crossed paths with #IRL. Is the differentiating factor whether or not these virtual connections transition to in-person experiences?

So, we’ll leave it up to you: Is Instagram enriching our society through exponentially increasing the rate of connections we make on a daily basis or is it forcing us to uphold a fundamentally flawed aesthetic when we honestly all know better?

Don’t lie. You are probably guilty of arranging your food on your plate to translate nicely on your iPhone camera. You have probably changed your outfit after scrolling on Instagram, realizing that you’re not just dressing for the people around you, but also the people that follow you on social media. Our sense of community has extended beyond our real-world perceptions and now simultaneously takes place on the internet.  

It’s not news that we are constantly being warned about the health effects caused by our screen addictions. A multitude of studies have been published about Instagram and mental health or scrolling and insomnia—and that’s just skimming the top.

Living inside our phones has altered our reality to become an extension of our social media feeds, begging the question: is this a good or a bad thing for our society?

Overall, we have curated our real, every day lives to be camera-ready at any moment. From our morning coffee and perfectly messy bun, to our gym routine, and even the notebook we use at work–everything must translate to the “Instagram aesthetic.”

It can be argued that this gives off a false sense of reality, blurring the lines between social media and the gritty truth we all experience #IRL.

At the same time, if Instagram is the venue that pushes you out of bed in the morning to document your walk through the park or a trip to a museum—isn’t that a good thing?

Instagram has inspired ages across different generations to travel a little bit more outside of their comfort zones. In a sense, the “Instagram aesthetic” has given way to a whole new perspective on the world.

Through this wonderful photo sharing app, we are able to learn about new destinations that we never would’ve dreamt of visiting. It exposes us to bits and pieces of culture from emerging artists that we wouldn’t have found without access to hashtags. A stream of constant motivation comes through from fitness influencers who can personally train us through their Insta Stories.

And let’s not forget the community that Instagram has brought together. A plethora of strong figures continue to encourage us to live our best lives, support each other, and speak our truths. It’s through this app that we are able to connect with like minded souls that we would’ve never crossed paths with #IRL. Is the differentiating factor whether or not these virtual connections transition to in-person experiences?

So, we’ll leave it up to you: Is Instagram enriching our society through exponentially increasing the rate of connections we make on a daily basis or is it forcing us to uphold a fundamentally flawed aesthetic when we honestly all know better?

LOST LOGOS | Under the Sun PR
Under the Sun has changed to another name that fits the company even more perfectly, so we are currently playing with new logo ideas for that, but in the meantime we decided to go ahead and share one of the logos from our process! As designers, sometimes projects change for the better but we still love the work we do and want to share, so we’ve decided to start posting some of our “lost logos.” Enjoy!
HOLIDAYS | It’s Halloween Season Again!
It’s our favorite time of year again — Halloween! Although we love the holiday we don’t like the gory decor it can sometimes come with in our own homes, so we try and find something a little more lighthearted ( and that goes with our current color palette) like these white skulls inspired by Dia De Los Muertos by Andrew Crosby. What are some of your favorite ways to decorate for Halloween?
EVENT | AFTERNOON ACAI | Influencers Tasting of the Blender’s & Bowls Fall Menu
Blenders & Bowls held Afternoon Acai to preview their new Fall menu — and it was a blast! Their new menu items are to die for and some of our favorite food bloggers in town were in attendance including Jane Ko of A Taste of Koko, Rachel of ATX Eats, Austin Tidbits, StyleBeacon, 365ThingsAustin, Michelle Pimm, Lauren Jade Lately, Austin Food Magazine, Corrin Renee, Mad Betty ATX, 512 Eats, Cristina Bocane of LoveChild Mag and more with cocktails provided by Sourced Craft Cocktails.
 

                

BTS | MURAL | Giant Pineapples and VW Vans!
After working with Blenders & Bowls on their rebrand, we were thrilled when they asked us to design and paint a mural inside their new West Lake café. The concept for the mural is inspired by the owner’s love of the beach, and an idealized version of their original food truck, which featured the same yellow pattern as the VW Van in the mural. We had a blast painting this and eating their delicious Açai bowls! Check out the final mural, as well as some sketches and process shots below.
 

BTS | SIGNS | Blenders & Bowls Signage
We had the pleasure of designing and fabricating all of the signage for Blenders & Bowls. This involved a lot of fun painting and woodworking, and it was especially rewarding since we designed their logo. Check out the results, as well as some process shots below!

 

CALENDAR | February
Loving the design these tow put together for February, though in Austin we ended up having a ton of 80 degree days!

 

About: Two of our designers (and creative power couple) Leslie and Will created this beautiful calendar as their Christmas gift this year and the rest of us are completely obsessed — we can’t wait to show off their designs each month!

CALENDAR | January
Two of our designers (and creative power couple) Leslie and Will created this beautiful calendar as their Christmas gift this year and the rest of us are completely obsessed — we can’t wait to show off their designs each month!
DIY | Camera Bag Refresh
It’s amazing what a fresh coat of paint can do for an old camera bag!
WEDDINGS | Wedding Decor in Richmond, VA
In June we had the honor of providing decorations for an outdoor wedding held in Richmond, VA. The ceremony was held in historic Libby Hill Park, overlooking the James River which meanders through Richmond’s downtown. The view was a spectacular backdrop on its own, so the amount of decorations needed was very minimal. Also, having the wedding in a public park meant the decor had to go up (and come down) in a flash. So, we decided to work with delicate, fluttering garlands (we used a tutorial found on The House that Lars Built) and simple arrangements of fresh-cut hydrangeas.
PEOPLE | Welcome Chris Sebilia To The DMC Team!
Dos Mundos is pleased to welcome Chris Sebilia to the team. To learn more about our new creative powerhouse, we thought, “who better to conduct an interview than Chris himself?” Here are five questions for Chris…from Chris.

Read More

STRATEGY + CREATIVE SOLUTION
LET’S CONNECT

OPEN
M - F | 9am-5pm