The IG TV Perspective

THE IG TV PERSPECTIVE

Instagram is a platform where we all go to paint a portrait of ourselves, of our everyday lives, for our friends and other users to see. Through the pictures we post, we aim to show off our personalities, interests and stories. It is a creative outlet in that it allows us to tell these stories through artistic mediums – photography and video.   
I think that everybody, in one way or another, feels the urge to create. Posting on Instagram is one easy way to do this. It’s cathartic for some. Getting feedback via likes and comments, and even sharing other people’s posts with friends is fun, and can absolutely be seen as a means of expressing oneself. Whether we are creating our own stories for the world to see, or engaging and interacting with other people’s, when we log onto Instagram we become a part of a larger community of creators.

 

 

WHAT IS IG TV?

On June 20th, Instagram launched a new sector of the platform that has once again expanded this process of expression.  This is an ever present goal that this company excels in reaching time and again. In the past couple of years we have seen Instagram keep up with its competitors, like Facebook and Snapchat, by implementing new features that keep current users interested and also draw in new ones. With 1 billion users now on the app, Instagram has launched their newest invention: Instagram Television (or IGTV for short). Instagram CEO, Kevin Systrom, said at the launch party that “it’s time for video to move forward, and evolve. IGTV is for watching long-from videos from your favorite creators.”  
The feature allows users to post up to hour long videos, and upon its release was said to be aimed, thus far, at creators: personalities made popular predominantly via Instagram and the Internet. Think of the Instagram influencers you’ve grown to know and love strictly through their social feeds. It’s these creators who Instagram had in mind when creating the new feature.  IGTV will spotlight videos posted by Instagram celebrities who you, as an individual user, are already familiar with and following. It also suggests videos by IG celebs who you might like, or whose posts are trending.
Although the feature was launched with the intent for IG creators to take the front seat, anyone can create a channel and start posting content for everyone to see. So even if you aren’t Instagram famous yet, you can still utilize this tool to show your stuff to the world wide web! Now that we have the aptitude to post longer videos, this means more content, more congruence and of course, more to learn from and engage with.  

 

 

MORE CONTENT, MORE PERSPECTIVE

I believe IGTV is a forward thinking feature that will benefit both creators and viewers in many ways. One of the reasons we choose to follow certain creators over others is because they are making things we find inspirational and may even want to mimic. Behind the scenes looks into the lives of the creators themselves is one use for IGTV that could set it apart. One way to share your work it to tell others, teach them even, how it’s made. How you engineered this, discovered that or pulled x, y and z off with what seemed like such ease.
Most of the time, all an audience gets is a look at the final product. But sometimes, all the work that went into the piece is equally as interesting. I’m on the lookout for IGTV channels that will help me expand my own art, interests, and know-how by giving me glimpses of what it’s like to spend an hour in someone else’s shoes. Perspective is everything and in my mind, the more the merrier.
Some people have contemplated whether or not IGTV will become the new YouTube. In many ways the two are similar, however, they still have their fair share of differences. IGTV is made for vertical video and so far, is only available for mobile use. That, plus the hour long maximum, leads me to believe that IGTV will not render YouTube obsolete. But that doesn’t mean it won’t be just as successful. One creator, Marques Brownlee, said that “YouTube, for me, is the primary platform. So that’s the most polished content, the final, finished version of everything … I feel like a lot of the behind-the-scenes [content from] the video production that I do [for] YouTube can end up on other platforms, like Twitter or Instagram.”  
So perhaps the two platforms will end up complementing one another more than they will compete. This is good news for everyone! I’ll say it again: I believe the more platforms there are on which we can invent, connect and broadcast our personal narratives and transmit our creativity the better!  

 

 

WANT TO LEARN MORE?

For more IGTV insight, check out this IGTV Creator Handbook. It’s 48 pages of how-to that could quite possibly be the spirit guidebook to IG fame you’ve been waiting for.
THE INSTAGRAM AESTHETIC

Don’t lie. You are probably guilty of arranging your food on your plate to translate nicely on your iPhone camera. You have probably changed your outfit after scrolling on Instagram, realizing that you’re not just dressing for the people around you, but also the people that follow you on social media. Our sense of community has extended beyond our real-world perceptions and now simultaneously takes place on the internet.  

It’s not news that we are constantly being warned about the health effects caused by our screen addictions. A multitude of studies have been published about Instagram and mental health or scrolling and insomnia—and that’s just skimming the top.

Living inside our phones has altered our reality to become an extension of our social media feeds, begging the question: is this a good or a bad thing for our society?

Overall, we have curated our real, every day lives to be camera-ready at any moment. From our morning coffee and perfectly messy bun, to our gym routine, and even the notebook we use at work–everything must translate to the “Instagram aesthetic.”

It can be argued that this gives off a false sense of reality, blurring the lines between social media and the gritty truth we all experience #IRL.

At the same time, if Instagram is the venue that pushes you out of bed in the morning to document your walk through the park or a trip to a museum—isn’t that a good thing?

Instagram has inspired ages across different generations to travel a little bit more outside of their comfort zones. In a sense, the “Instagram aesthetic” has given way to a whole new perspective on the world.

Through this wonderful photo sharing app, we are able to learn about new destinations that we never would’ve dreamt of visiting. It exposes us to bits and pieces of culture from emerging artists that we wouldn’t have found without access to hashtags. A stream of constant motivation comes through from fitness influencers who can personally train us through their Insta Stories.

And let’s not forget the community that Instagram has brought together. A plethora of strong figures continue to encourage us to live our best lives, support each other, and speak our truths. It’s through this app that we are able to connect with like minded souls that we would’ve never crossed paths with #IRL. Is the differentiating factor whether or not these virtual connections transition to in-person experiences?

So, we’ll leave it up to you: Is Instagram enriching our society through exponentially increasing the rate of connections we make on a daily basis or is it forcing us to uphold a fundamentally flawed aesthetic when we honestly all know better?

Don’t lie. You are probably guilty of arranging your food on your plate to translate nicely on your iPhone camera. You have probably changed your outfit after scrolling on Instagram, realizing that you’re not just dressing for the people around you, but also the people that follow you on social media. Our sense of community has extended beyond our real-world perceptions and now simultaneously takes place on the internet.  

It’s not news that we are constantly being warned about the health effects caused by our screen addictions. A multitude of studies have been published about Instagram and mental health or scrolling and insomnia—and that’s just skimming the top.

Living inside our phones has altered our reality to become an extension of our social media feeds, begging the question: is this a good or a bad thing for our society?

Overall, we have curated our real, every day lives to be camera-ready at any moment. From our morning coffee and perfectly messy bun, to our gym routine, and even the notebook we use at work–everything must translate to the “Instagram aesthetic.”

It can be argued that this gives off a false sense of reality, blurring the lines between social media and the gritty truth we all experience #IRL.

At the same time, if Instagram is the venue that pushes you out of bed in the morning to document your walk through the park or a trip to a museum—isn’t that a good thing?

Instagram has inspired ages across different generations to travel a little bit more outside of their comfort zones. In a sense, the “Instagram aesthetic” has given way to a whole new perspective on the world.

Through this wonderful photo sharing app, we are able to learn about new destinations that we never would’ve dreamt of visiting. It exposes us to bits and pieces of culture from emerging artists that we wouldn’t have found without access to hashtags. A stream of constant motivation comes through from fitness influencers who can personally train us through their Insta Stories.

And let’s not forget the community that Instagram has brought together. A plethora of strong figures continue to encourage us to live our best lives, support each other, and speak our truths. It’s through this app that we are able to connect with like minded souls that we would’ve never crossed paths with #IRL. Is the differentiating factor whether or not these virtual connections transition to in-person experiences?

So, we’ll leave it up to you: Is Instagram enriching our society through exponentially increasing the rate of connections we make on a daily basis or is it forcing us to uphold a fundamentally flawed aesthetic when we honestly all know better?

EVENT | AFTERNOON ACAI | Influencers Tasting of the Blender’s & Bowls Fall Menu
Blenders & Bowls held Afternoon Acai to preview their new Fall menu — and it was a blast! Their new menu items are to die for and some of our favorite food bloggers in town were in attendance including Jane Ko of A Taste of Koko, Rachel of ATX Eats, Austin Tidbits, StyleBeacon, 365ThingsAustin, Michelle Pimm, Lauren Jade Lately, Austin Food Magazine, Corrin Renee, Mad Betty ATX, 512 Eats, Cristina Bocane of LoveChild Mag and more with cocktails provided by Sourced Craft Cocktails.
 

                

BTS | MURAL | Giant Pineapples and VW Vans!
After working with Blenders & Bowls on their rebrand, we were thrilled when they asked us to design and paint a mural inside their new West Lake café. The concept for the mural is inspired by the owner’s love of the beach, and an idealized version of their original food truck, which featured the same yellow pattern as the VW Van in the mural. We had a blast painting this and eating their delicious Açai bowls! Check out the final mural, as well as some sketches and process shots below.
 

BTS | SIGNS | Blenders & Bowls Signage
We had the pleasure of designing and fabricating all of the signage for Blenders & Bowls. This involved a lot of fun painting and woodworking, and it was especially rewarding since we designed their logo. Check out the results, as well as some process shots below!

 

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