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Whiskey

&

Pearls


BRAND STRATEGY
Brand Refresh
EDITORIAL PHOTOGRAPHY
WEB DESIGN / UX
MARKETING STRATEGY

A Place for

THE CHALLENGE

Courtney Bianchi Chapa, the founder of Whiskey & Pearls and a friend of our CEO’s, came to us because they were looking to create a simple in-budget website that would allow them to more easily share upcoming events as well as community news. They wanted something that their team could easily update and manage after we completed the design, so as part of the handoff we trained the W&P team and they have been managing the site with no issues since our release.

Whiskey & Pearls is a connecting community with the intention to empower & encourage women to follow their own arrow and work in community with one another not in competition. We believe every woman is a Pearl – an original who is strong & badass like a Whiskey cocktail. When a molecule enters a protected shell over time turns into an authentic gem – a pearl. This is the kind of community we are creating with Whiskey & Pearls – a safe space to thrive and collaborate and pursue our finest self. 

Excerpt from whiskeyandpearls.org

THE SOLUTION

↓

We used Dos Mundos Creative to create our Whiskey & Pearls website. We love the creative elements she added to make it pop and convey the message of fun and connection. We loved working with Kana and her team!

Courtney Bianchi | founder Whiskey & Pearls
A Few #s from our SOCIAL MEDIA x MARKETING EFFORTS

Real Results.

1,316% + AVG. ↑ To website in < 3 months.

2.8x AVG. ↑ in New Audience reached each month.

Breakdown

The Solution.

Our team worked with Courtney to create a palette, design and lifestyle shoot — featuring Courtney as well as female entrepreneur powerhouses (and fellow Pearls) Jill Faulkner of StickWith It Co. , Kara Pendl of Karacotta Ceramics and Hope of The Elephant Table Collab at the Austin Motel to give the W&P website a personality as fresh and feminine as the group itself.

BREAKDOWN BELOW ↓

Go-To Market Strategy

Starting from a higher level — we knew the overall storytelling of Greer Image Consulting had to be tightened up to accompany the very genuine and powerful pillars that the brand was built on. Beyond leading the user or client through a simple menu of Raquel’s offerings, we needed to make them feel the same way they would after spending 30 minutes IRL with this boss babe: empowered, understood, and ready to get out there.

 

Brand Video

Including Video on your website makes it 50x more likely to appear on the 1st page of a search engine results. It also just looks really damn good. One of our first approaches for this project was to bank a solid amount of B-roll footage that we could splash across the Greer Image Consulting landing page. We knew that we wanted to capture the more human and textural/colorful moments that make up a typical styling session with Raquel.

 

Editorial Photography

From the jump, elevating the photography style for Greer Image Consulting was a huge priority. Each image, whether pushed to social or used as elements on the website, was a chance to dive even deeper into Raquel’s abilities. The key here was to capture more of Raquel’s very happy — and confident — clientele, as well as giving Raquel her own spotlight as well.

Web Refresh. 

After building our repertoire of assets for the next phase of Greer Image Consulting, it was time to let them be seen, and to drive each potential client further towards their own moment of self-love in fashion. Our team reworked the overall web flow and visual design of Raquel’s website to bring her style to the screen. We knew a more editorial and overall high-end web structure would not only clean up the site aesthetically, but simplify the path to inquiry that each user would have to navigate.

© 2021 Dos Mundos Creative, LLC

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