Valeo

Fit

Legacy Brand Meets Today's Audience.

From the 1980’s -early 2000’s Valeo was the go-to fitness equipment brand. However, they got lost in the digital age. In fact, prior to when we started working together they had no web presence whatsoever. So, working with fitness influencer and UCLA Professor of Marketing — as well as the new face of Valeo —Amanda Russell, we were tasked with picking up after the Valeo logo was complete and creating a brand voice and aesthetic that would resonate and compete in the modern market. Because we all know branding is MUCH more than your logo.

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This is the first time I’ve ever written praise for an agency, but Dos Mundos is a special case. In the wild west world that is digital marketing, Dos Mundos is the real deal ...

Led by none other than the true creative visionary and strategic brand expert, Kana LiVolsi, who cares about every single client as though it is her own child. Kana has shaped a team of talented communicators who have the presence, knowledge, and ability to take any brand or concept from chaos to clarity and make it shine. This is the one team with whom I turn to for advice rather than vice versa.

Kana herself is a recognized speaker on the topic digital marketing, with a natural way of engaging the audience and making even the most complex or abstract concepts both clear and interesting. Her impeccable leadership style is very well received by all audiences and I am most eager to host her as a featured speaker whenever she visits the University of Texas at Austin. Top global brands flock to Dos Mundos, not just for their expertise and extensive experience with numerous brands and scale of projects, but also for their ability to deliver and execute beyond promises and expectations.

Dos Mundos has had a lasting impact on every company I’ve ever known with whom I’ve referred, and changed the way I had thought about agency work. Kana is also very conscientious and will work hard to go above and beyond client deliverables – with an almost obsessive-like attention to detail and relentless work ethic, this is the team you want on your side. I could not provide a higher endorsement, in fact, it’s worth the investment to have the experience of working with them.

A Few #s from our SOCIAL MEDIA x MARKETING EFFORTS

Real Results.

1,316% + AVG. ↑ To website in < 3 months.

2.8x AVG. ↑ in New Audience reached each month.

Breakdown x results

The Solution.

We created a fresh feel for the brand with inspiration from Outdoor Voices and Refinery29. Brighter, unisex color palettes and a more inclusive and diverse presence both in the styled shoots and social media presence — all in the span of a month, when we turned over the new brand and marketing strategies for them to move forward with to the Valeo team to move forward with and maintain in preparation for their meetings with many major whole sellers, which thanks to our teamwork with Amanda they were able to lock in a large percentage of.

This fresh branding allowed Valeo to regain footing in the fitness realm, got them back on the shelves and proved that they could pivot and are here to stay. In 2019 Valeo Fit’s goal of selling was accomplished as a result of the efforts made.

Go-To Market Strategy

Starting from a higher level — we knew the overall storytelling of Greer Image Consulting had to be tightened up to accompany the very genuine and powerful pillars that the brand was built on. Beyond leading the user or client through a simple menu of Raquel’s offerings, we needed to make them feel the same way they would after spending 30 minutes IRL with this boss babe: empowered, understood, and ready to get out there.

 

Brand Video

Including Video on your website makes it 50x more likely to appear on the 1st page of a search engine results. It also just looks really damn good. One of our first approaches for this project was to bank a solid amount of B-roll footage that we could splash across the Greer Image Consulting landing page. We knew that we wanted to capture the more human and textural/colorful moments that make up a typical styling session with Raquel.

 

Editorial Photography

From the jump, elevating the photography style for Greer Image Consulting was a huge priority. Each image, whether pushed to social or used as elements on the website, was a chance to dive even deeper into Raquel’s abilities. The key here was to capture more of Raquel’s very happy — and confident — clientele, as well as giving Raquel her own spotlight as well.

Web Refresh. 

After building our repertoire of assets for the next phase of Greer Image Consulting, it was time to let them be seen, and to drive each potential client further towards their own moment of self-love in fashion. Our team reworked the overall web flow and visual design of Raquel’s website to bring her style to the screen. We knew a more editorial and overall high-end web structure would not only clean up the site aesthetically, but simplify the path to inquiry that each user would have to navigate.