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Tao

Blossom

Branding Logos Brand Strategy Voice Copywriting Art Direction Marketing Strategy Market Research Consulting Creative Direction
custom illustrations
custom patterns
website build x design

Acupuncture .

THE CHALLENGE

Tao Blossom Acupuncture was looking for a complete branding package and website from scratch when they moved to Austin from NYC. They wanted something fresh and modern that would set them apart from the competitive landscape in town — and we delivered.

Devon Gray is a board-certified acupuncturist and Chinese herbalist through the The National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM®). Her approach to healing is rooted in nature and the interconnectedness of mind, body and spirit. Combining her background in evidence-based science and her appreciation of the philosophical underpinnings of traditional medicine, Devon provides an effective and customized treatment strategy for each client. She has treated a wide range of conditions and loves to witness her clients as they observe improvements in their energy level, digestion, sleep, mood, immune function and more. Whatever your goals may be, she will offer guidance and support with compassion and integrity. Visit the Website.

THE SOLUTION

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Play Video

BRAND VIDEO // BRAND VIDEO // BRAND VIDEO // BRAND VIDEO // BRAND VIDEO // BRAND VIDEO // BRAND VIDEO // BRAND VIDEO // BRAND VIDEO // BRAND VIDEO // BRAND VIDEO // BRAND VIDEO // BRAND VIDEO // BRAND VIDEO // BRAND VIDEO // BRAND VIDEO // BRAND VIDEO // BRAND VIDEO //

Dos Mundos Creative has been an excellent brand partner of ours for the past several years.

Under Kana Livolsi's leadership, their agency's hard work, dedication and ability to work collaboratively has helped our team achieve many of its goals.

TRACY ANDERSON
A Few #s from our SOCIAL MEDIA x MARKETING EFFORTS

Real Results.

1,316% + AVG. ↑ To website in < 3 months.

2.8x AVG. ↑ in New Audience reached each month.

Breakdown

The Solution.

We worked with Devon to create a custom brand that fit her target audience. This included logo design, brand guide establishing color/palette/etc., custom illustration, pattern design, headshots, website design, website build x brand strategy consultation.

BREAKDOWN BELOW ↓

Go-To Market Strategy

Starting from a higher level — we knew the overall storytelling of Greer Image Consulting had to be tightened up to accompany the very genuine and powerful pillars that the brand was built on. Beyond leading the user or client through a simple menu of Raquel’s offerings, we needed to make them feel the same way they would after spending 30 minutes IRL with this boss babe: empowered, understood, and ready to get out there.

 

Brand Video

Including Video on your website makes it 50x more likely to appear on the 1st page of a search engine results. It also just looks really damn good. One of our first approaches for this project was to bank a solid amount of B-roll footage that we could splash across the Greer Image Consulting landing page. We knew that we wanted to capture the more human and textural/colorful moments that make up a typical styling session with Raquel.

 

Editorial Photography

From the jump, elevating the photography style for Greer Image Consulting was a huge priority. Each image, whether pushed to social or used as elements on the website, was a chance to dive even deeper into Raquel’s abilities. The key here was to capture more of Raquel’s very happy — and confident — clientele, as well as giving Raquel her own spotlight as well.

Web Refresh. 

After building our repertoire of assets for the next phase of Greer Image Consulting, it was time to let them be seen, and to drive each potential client further towards their own moment of self-love in fashion. Our team reworked the overall web flow and visual design of Raquel’s website to bring her style to the screen. We knew a more editorial and overall high-end web structure would not only clean up the site aesthetically, but simplify the path to inquiry that each user would have to navigate.

© 2021 Dos Mundos Creative, LLC

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