We started our work with rebuilding an elevated set of branding guidelines, introducing new brand colors and fonts for digital use and creating an entirely different art/creative direction across branding, merch design and new custom iconography to help educate consumers o the difference between products.

Knowing that a complete redesign of the full 200+ product site in the cannabis industry would take some time, we started with something simple to improve sales in the meantime. We Updated the style guide of the existing site and reorganized the content a bit for easier usability. Next, we implemented new SEO to start driving traffic — all of which quickly impacted sales in a positive way. 

Our first stop was imagery — with involvement in the cannabis space growing at such a fast rate, we wanted all things Restart CBD to stand out from their competitors. Utilizing a more clean and styled way of capturing the Restart CBD products, culture, and the people who built it, we were able to tell the brand story through a new lens. Once we had imagery assets ready to be shown off, it was time to give them a place to live. 

Our team rebuilt the Restart CBD website from the ground up. We knew the most important piece of the puzzle was Ecomm optimization and driving even more users to the POS. The original site had an immense amount of content which we folded into a more organized and sporty web flow. Our design team produced an original bunch of iconography to depict product segmentation, allowing modern graphics and fewer web pages to do the talking. We listened and developed new ways to tell the story behind Restart CBD and it’s founders, giving users even more clarity around which product might be right for them. From there, we developed site visuals based on the art direction in our updated brand guidelines — tying each piece of the puzzle back into an edgy, modern experience of learning, shopping, and consuming Restart CBD.