Raw

Republic

Elevating Body x Soul .

For the next phase of Raw Republic, a health x wellness foods brand based in New Orleans, LA., we worked closely with the founders on elevating their visual narrative and taking the brand to that next level.

More Strategic Creative Direction

Our Team Rethought The The Creative Direction, Bringing Elements Of Holistic Medicine X Spirituality — The Very Values That Birthed NOLA’s Raw Republic — To The Forefront.

We Developed Additional Brand Patterns X Graphic Elements For A More Runic, Celestial Design Style. Finally, We Introduced An Updated Take On The In-Store Uniforms For Employees As A Means Of Translating The Digital To Physical.​

Our Team Rethought The The Creative Direction, Bringing Elements Of Holistic Medicine X Spirituality — The Very Values That Birthed NOLA’s Raw Republic — To The Forefront. We Developed Additional Brand Patterns X Graphic Elements For A More Runic, Celestial Design Style.

Our team wanted to rethink the way Raw Republic was photographed. From the juices themselves to the raw ingredients they’re derived from — we produced imagery where each unit would be displayed in an altered-like state. This direction ties in the expansion of the brand as well as nods to the more mystical culture of New Orleans — driving both local devotion & health-minded tourist intrigue.

During our rich back & forth with the founders, we established a visual system of tying in spiritual symbology, sacred geometry. Expanding on the idea of the original Raw Republic logo symbol, this pattern incorporates a diverse symbology that ties in concepts surrounding the mission of the brand & founders.  Creating a reminder & space for the manifestation of intentions wherever the pattern is present.

In our earlier discussions, we felt confident that a refined web presence, both visually and functionally, would act as a major convoy for ushering in the more out-there, unique aspects of the Raw Republic story. Our team wanted to create an online journey for customers to experience much more than juice, learning about the intention behind Raw Republic and feeling driven toward purchase with optimized ecomm UX, concise meaningful copy, and clean call-to-actions.

BRAND STRATEGY
Brand Refresh
EDITORIAL PHOTOGRAPHY
food styling
messaging refresh
symbology
Print Design

Raw Republic is a 100% organic wellness boutique on Magazine Street in New Orleans, Louisiana. We are here to introduce you to cold-pressed juices, vegan food and snacks, organic cosmetics, and other lifestyle products. We take quality seriously, using only the best ingredients and processes to create superior juice, smoothie, and vegan food options that are never added to or altered in any way. In addition to our nourishments, Raw Republic also features ‘The Space,’ a beautifully designed place for elevated conversation, conscious services, and unique workshops. Our team is ready to help clean your mind, body and spirit. Raw Republic was designed to make health and wellness more accessible and guide you to think and live more happily. Raw Republic is the complete source for your new lifestyle. Join us.