Raw

Republic

Elevating .

For the next phase of Raw Republic, a health x wellness foods brand based in New Orleans, LA., we worked closely with the founders on elevating their visual narrative and taking the brand to that next level.

PANDEMIC-PROOF MARKETING

Real Results.

I Can’t Express How Dos Mundos’ Work Has Impacted My Business — 90% Of My Leads Say That They Were Convinced To Reach Out Because They LOVE My Website & Brand — During The Pandemic!​

Project Breakdown

The Solution.

Our team rethought the the creative direction, bringing elements of holistic medicine x spirituality — the very values that birthed NOLA’s Raw Republic — to the forefront.

We developed additional brand patterns x graphic elements for a more runic, celestial design style. Finally, we introduced an updated take on the in-store uniforms for employees as a means of translating the digital to physical.​

Go-To Market Strategy

Starting from a higher level — we knew the overall storytelling of Greer Image Consulting had to be tightened up to accompany the very genuine and powerful pillars that the brand was built on. Beyond leading the user or client through a simple menu of Raquel’s offerings, we needed to make them feel the same way they would after spending 30 minutes IRL with this boss babe: empowered, understood, and ready to get out there.

 

Brand Video

Including Video on your website makes it 50x more likely to appear on the 1st page of a search engine results. It also just looks really damn good. One of our first approaches for this project was to bank a solid amount of B-roll footage that we could splash across the Greer Image Consulting landing page. We knew that we wanted to capture the more human and textural/colorful moments that make up a typical styling session with Raquel.

 

Editorial Photography

From the jump, elevating the photography style for Greer Image Consulting was a huge priority. Each image, whether pushed to social or used as elements on the website, was a chance to dive even deeper into Raquel’s abilities. The key here was to capture more of Raquel’s very happy — and confident — clientele, as well as giving Raquel her own spotlight as well.

Web Refresh. 

After building our repertoire of assets for the next phase of Greer Image Consulting, it was time to let them be seen, and to drive each potential client further towards their own moment of self-love in fashion. Our team reworked the overall web flow and visual design of Raquel’s website to bring her style to the screen. We knew a more editorial and overall high-end web structure would not only clean up the site aesthetically, but simplify the path to inquiry that each user would have to navigate.