Blenders

& Bowls

From Foodtruck to National Grocery Store Staple.

When we first met Blenders & Bowls that had just launched their first Brick & mortar location downtown and were looking for a parter to lead a rebrand that would help them meet their expansion goals as well as provide marketing & creative support for the entire phygital customer experience. From Packaging, to in-store murals, decor, merch, menus, street signage, evnt pop-ups, ecommerce, content production & more.

Kana is creative and unique. I really enjoyed her perspective and input on my projects. She was easy to work with and very responsive. I would recommend her to future clients.

ABOUT BLENDERS & BOWLS

Blenders & Bowls is the product two lifelong best friends, Erin and Kara, and their shared love of smoothie bowls.

In 2010, these adventurous and free-spirited women moved from Hawaii to Austin. It didn’t take long for them to fall hard for the “live music capital of the world,” but something was missing — açaí — the Brazilian superfruit that they came to love in Hawaii because it made them feel amazing!

What started as a mean craving for an açaí bowl led to the creation of Blenders and Bowls. It was only a few short months between idea and creation. In a rush to share the flavor of açaí with Austin, Erin and Kara opened Blenders and Bowls as a healthy mobile food truck. It was a big hit! Within 10 years, Blenders and Bowls grew from that single food truck to five brick and mortar shops.

Now, Blenders & Bowls is a household name in Austin, Texas! They didn’t stop there! Erin and Kara now have the freezer version of their product hitting frozen sections of grocery stores nationwide!

Breakdown x results

Solutions.

Including restaurant space design and execution — our team designed and executed on all the murals and signage for Blenders & Bowls inside their West Lake, Downtown and Eastside cafés and our branding continues to be used as they expand. This expansive project involved many rewarding hours of painting and woodworking.

It’s always great to bring one of our logo designs into the 3-dimensional world! The mural design is inspired by the owner’s California roots and their original food truck, which featured the same pattern as the van in the mural.

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