THE PROJECT

Creating Fresh Resonance for 200 year old
Scotch Whiskey Leader.

Process
& Results.

the science

The Macallan is one of the most highly revered whisky brands in the world. It is the third largest selling single malt whisky in the world and the second largest by value. The name Macallan is thought to have derived from the two Gaelic words, ‘Magh’, and ‘Ellan’, meaning ‘fertile ground’ and ‘of St Fillan’ respectively – St Fillan is thought to be an Irish monk that spread the Christian word throughout Scotland in the 8th Century.

The Macallan distillery is located in Craigellachie, Moray in the Highlands of Scotland were it was founded back in 1824, by Alexander Reid. As the Macallan’s reputation grew, its sales continued to increase throughout the 20th Century and major expansion took place between 1951 and 1963. In 1999, a majority shareholding was bought by The Edrington Group. source: The Macallan

What they were looking for  (next tab)

We worked with Macallan's marketing team to create a content for their spring campaign that would breath new life into the historic brand and appeal to a younger audience. We produced series of gifs + videos for to promote their Fine Oak Highland Single Malt Scotch Whiskey across digital display ads & social media.

services we provided  (next tab)

  • Campaign Production
  • Video Production
  • Food Styling
  • Animation x GIFS
  • Brand Partnerships
  •  Social Media
  • Editorial photography
  • Targeted Storytelling

See more (scroll down )

the creative

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