GET STARTED

Austin

Craft

Realty

branding
logo design
copywriting

A New Kind of

THE CHALLENGE

We worked with all-star realtor, Drew Johnson, to  come up with a logo and name that appealed to the modern client and represented the young all-star team he had put together for his new apartment leasing and locating company.  

ABOUT AUSTIN CRAFT REALTY

Urban apartment locating, leasing, and sales in the heart of Austin, Texas. We use our proprietary rate-tracking technology system, COVRT, to keep track of the best deals in town available for you. We also hook our clients up with discounts from the best movers, maids, furniture rentals, and other moving-related services in town. Apartment locating is– and always will be–a free service for you in Texas. 

THE SOLUTION

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Kana is creative and unique. I really enjoyed her perspective and input on my projects. She was easy to work with and very responsive. I would recommend her to future clients.

Kara Jordan, Owner/Operator, Blenders & Bowls
A Few #s from our SOCIAL MEDIA x MARKETING EFFORTS

Real Results.

1,316% + AVG. ↑ To website in < 3 months.

2.8x AVG. ↑ in New Audience reached each month.

Breakdown x results

Solutions.

Including restaurant space design and execution we don’t get to execute as often as we would like our team designed and executed on all the murals and signage for Blenders & Bowls inside their West Lake, Downtown and Eastside cafés and our branding continues to be used as they expand. This expansive project involved many rewarding hours of painting and woodworking.

It’s always great to bring one of our logo designs into the 3-dimensional world! The mural design is inspired by the owner’s California roots and their original food truck, which featured the same pattern as the van in the mural.

BREAKDOWN BELOW ↓

Go-To Market Strategy

Starting from a higher level — we knew the overall storytelling of Greer Image Consulting had to be tightened up to accompany the very genuine and powerful pillars that the brand was built on. Beyond leading the user or client through a simple menu of Raquel’s offerings, we needed to make them feel the same way they would after spending 30 minutes IRL with this boss babe: empowered, understood, and ready to get out there.

 

Brand Video

Including Video on your website makes it 50x more likely to appear on the 1st page of a search engine results. It also just looks really damn good. One of our first approaches for this project was to bank a solid amount of B-roll footage that we could splash across the Greer Image Consulting landing page. We knew that we wanted to capture the more human and textural/colorful moments that make up a typical styling session with Raquel.

 

Editorial Photography

From the jump, elevating the photography style for Greer Image Consulting was a huge priority. Each image, whether pushed to social or used as elements on the website, was a chance to dive even deeper into Raquel’s abilities. The key here was to capture more of Raquel’s very happy — and confident — clientele, as well as giving Raquel her own spotlight as well.

Web Refresh. 

After building our repertoire of assets for the next phase of Greer Image Consulting, it was time to let them be seen, and to drive each potential client further towards their own moment of self-love in fashion. Our team reworked the overall web flow and visual design of Raquel’s website to bring her style to the screen. We knew a more editorial and overall high-end web structure would not only clean up the site aesthetically, but simplify the path to inquiry that each user would have to navigate.

© 2021 Dos Mundos Creative, LLC

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